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Mobile phones are changing the world as we see it. There’s no need for us to tell you. Look right and left and you’ll see everybody in the vicinity glued to their smartphones and tablets. People not only rely on their mobile devices to stay connected to others, but use them for a multitude of tasks which includes online shopping and searching for information online. Information like, where can I find my dream house in the locality?

As of 2015, 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. That means that more than half of the visitors to your site come via a mobile device. Even those interested in big purchases like a house, search for listings and prices online through their portable devices. For those working in real estate, these visitors come looking specifically for information. If your website is not optimized for mobile, you can lose a potential client in a matter of seconds. A mobile-friendly site is able to display text and images within a small screen size in an organized way, without the user needing to pinch, zoom or navigate around helplessly to find what they need. In short, if you want to attract and retain online visitors to your site and converting them into a customer, then it is imperative that your site is both mobile and desktop friendly.

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One solution to the problem is to assign a separate URL and coding for a desktop version of the site, and separate one for the mobile version. But a more versatile and efficient approach is the Responsive Web Design; officially recommended by Google. The responsive design seamlessly adapts the website according to the device the user is using. According to the search engine company, it allows for your website to be more easily shared and linked to, as well as, helps the Googlebot efficiently crawl and index the content of your site online.

If a person is searching for house listings on his or her phone, that does not mean he is cooking up plans and fantasies but is rather planning to take action. A survey says that 70% of mobile searches lead to online action within an hour. That is almost three times the percentage done on desktops. The reason being that mobile users are mostly on the go and use their phone with the intent of quick action.

If we haven’t convinced you of adopting a responsive web design, perhaps these statistics will:
• 80% of internet users use a smartphone.
• More than 20% of Google searches are done on phones and tablets.
• 61% of people have a better opinion of brands when they offer a good mobile experience.
• In 2012 over half of all local searches were done on a mobile device. That was three years ago…
• Tablet users spend 50% more than PC users.

If you’re ready to invest in a good quality responsive web design to attract all kinds of internet device users, then we can help you. At Crimmco, we are more than capable to help transform your business presence online using the latest technology and methods, so that you and your business are never left behind.

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