If you want your site to rank high on search engine results without delving into paid advertising, then search engine optimization (SEO) is your best option. SEO is a process which uses different tactics and methods to boost your site’s visibility and ranking among search results on Google, Yahoo or Bing.
And one of the most effective ways to do that is through backlinks.
What are Backlinks?
Backlinks are inbound links on other webpages, blogs or documents, which when clicked, direct the user to pages on your website. Before search engines were popular, backlinks were the primary means of web navigation but now they serve a second purpose of driving up your page’s rank in search engine results.
The context of the placement of backlinks proves the good value and quality of your site to people and search engines. For example, somebody adding a link to your food blog in their 10 best food blogs of 2015 will give a good impression to readers and increases your page rank.
Why are they are important?
Anybody who is involved in SEO cannot stress the importance of using backlinks enough. Search engines like Google, use backlinks to determine the popularity of a site and identify the page rank of its webpages. The higher number of inbound links from sites which are relevant to your blog, the higher will your site be on search engine results.
It is highly unlikely that people will discover your site on their own. Backlinks are like recommendations from other sites. A reference builds trust from readers. Having your site mentioned on a good quality blog is a great way for potential followers to find you, trust you and remain loyal to you.
However, beware of having spammy links on your site or mentioning links to dubious websites. That will not only decrease your page’s rank, but will label your site as spam-related. Google among other search engines is all about quality, and gives more weightage to links from authoritative websites.