Backlinks are one of the most effective tools used by SEO marketers to increase a webpage’s rank in search engine results. It helps your business’s blog or website to stand out from the rest when potential customers are searching for information and services which you can readily provide.
So what are backlinks?
Backlinks are inbound links (to pages from your company’s website) from a blog, webpage or a document other than your own. When users click on the link they are directed to your site.
Search engines like Google use backlinks to determine a webpage’s popularity and page rank. The more your site has, the higher your company’s name will appear in search results.
Why are backlinks important for realtors?
Unlike other sectors, realtors create relationships with clients based on trust and having valuable information. Working in real estate requires establishing your brand with good quality references. Backlinks are your references on the Internet.
Before search engines were used, backlinks were the primary mode of web navigation. And although we now have services like Google, Bing and Yahoo, people still tend to rely on other people and sites for information and references.
People who visit real estate websites are looking for quality information which they can trust. If your site has been referred to on other media, then potential clients will be more inclined to build a relationship with you.
When your company’s name and link appears on a other blog or website other than your name, that means your site has good, valuable content and is considered worthy by others. Popular posts which are shared and linked to on the web are also considered worthy by search engines like Google and help boost the webpage in search results.
Google only increases the page rank of a business’s webpage it it is backlinked on quality sites. The search engine company favours sites which other people on the Internet are talking about and referencing to your. If your business and services are mentioned in a relevant context it is considered worthy. On the other hand if your business is linked in unauthoritative sites, it could hurt your page rank.