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Real Estate Blogs Should Have These

Real Estate Blogs Should Have These

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Have you ever considered what makes your blog a place people would like to visit?  To attract a larger following and to enhance your online marketing success, be sure to add these 10 aspects to complete your real estate blog.

1. A well designed blog header.  It doesn’t have to contain professional designer quality illustrations. However, your header should definitely contain clear and visually appealing images.  It should be neat, possess easy to read fonts and include your blog’s name.

2. A stylish background.  A background is not mandatory. But if you are going to use one, go with the less is more theory.  A clustered background is not an option!  Anything distracting or flashing should have no place on your blog.  Research has indicated that a dark print on light backgrounds are easier on the eyes and more inviting to your audience.

3. Use consistent color scheme.

4. Blogger profile. This should consist of a picture of the blogger and a short introduction to your site.  3 to 5 sentences is plenty.

5. Pages and Categories.  These are tabs, icons, image/thumbnail links that allow users to navigate to other relative content on your site.  For example, your real estate pages may consist of: – Sponsor Information including blog statistics, ad space sizes, prices, and inclusions. – Contact Information – Contributions and awards

* You should always include a Home page!  This will allow users to get back to your main page no matter where they are on your blog.

Your category icons can consist of:

– Real estate tips

– Listings

– Photography

6. Social Media links. Links will allow users to connect and follow you via your social media profiles. It is best if they can do this through new windows.  This function makes a blog user friendly.

Not sure how to make your links open in new windows?  Check out Blogging Resources, Tools, Widgets, HTML, etc. you should check out!

7. An archive of related posts.  Want to keep your viewers on your page longer?  This is one simple way to do it!  If they like your current post, they will be more apt to read something similar if there is a link jumping off the page just waiting to be clicked on.  The best place for related posts to be displayed is directly under your posting area.

8. A list of popular posts.  These are your most viewed and clicked on content.  They were viewed most for a reason so why not display them proudly?   This type of material is what the audience appears to like the most, so give the people what they want.

9. Add sign up forms. The more places where readers can subscribe to your blog, the better. Add forms to the sign up page, the About page, or even at the bottom of every post.

10. Attractive headlines. Headline writing isn’t easy.But this is a critical aspect to catching the audience’s attention. The best content in the world won’t be read if the opening headline doesn’t pique the reader’s interest. Spend a little extra time to make sure each blog post has a strong headline.

There you have it. 10 things your real estate blog should have.

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How To Remove a LinkedIn Connection

How To Remove a LinkedIn Connection

Removing a Connection


 

How do I remove the connection between me and another LinkedIn member?

You can go to a 1st-degree connection’s profile to remove your connection with them:

Note: It’s not possible to remove a connection from a mobile device.

To remove a connection from the desktop:

  1. Go to the connection’s profile.
  2. Move your cursor over the Arrow icon next to the button in the top section of the profile. The button name may vary.
  3. Select Remove connection.
  4. Review the list of effects of removing the connection and click Remove.

Note: If you don’t see Remove connection in the drop-down list, you may need to refresh your connections. To do this, go to your Connections page, click the Settings icon on the right, then click the Refresh link next to LinkedIn.

You can remove several connections at once on the Contacts page:

  1. Move your cursor over Connections at the top of your homepage and select Keep in Touch.
  2. Click Filter by and select Connections Only.
  3. Check the box next to the connections you’d like to remove.
  4. Click More above the first connection and select Remove from Contacts.
  5. Review the list of effects of removing the connections and click Remove.

You can also remove individual connections from the Contacts page by clicking More under their name and selecting Remove Connection. Connections you remove will no longer be a 1st-degree connection and will no longer appear in your Contacts section.

Notes:

  • When you remove a connection, they won’t be notified.
  • After removing a connection, any recommendations or endorsements between you and that person will be withdrawn. They will not be restored if the connection is re-established.
  • Only the member who breaks the connection can reinitiate that connection.

Learn more about removing contacts that you’re not connected to on LinkedIn.

Still Need Help? We’ve got your back. Click Here  and we’ll do it for you.

Up 6,510.2%

Up 6,510.2%

TheGirlsFB11-22-14

 

Here is a snapshot of one of our clients’ FB stats. People who have seen this page up over 6,000% and engagement up over 700%! We did it for them, we can do it for you too!

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4 Lessons From Frozen

4 Lessons From Frozen

Engagement Is Everything

“It doesn’t have to be a snowman”Jasmine

There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses, reputation, and care, respectively). But beyond the basics of her life, she craves (and craves and craves) engagement. There’s no big lesson there; a child wants to play. But the learn has been that it rarely matters what form that engagement takes. She’ll take play time, story time, listening time, helping time, even bath time. To her, attention and interaction is absolutely the most important thing in the world, and I cringe at how many times I fail to provide it. I have vowed (many times) that the offer to “play with me daddy” will never be turned down, but it’s not always that easy. Heck, sometimes engagement is even a chore, and that is painful to admit.

Social marketing is no different. Have I always responded, 100%, to my audience on Facebook or Twitter? Have there been questions asked, doors opened, comments made that have just been ignored? Absolutely. Will I recognize, thank, or even see all of the social shares of even this particular post? It’s ideal, but the honest truth is a hard-to-swallow no. (That speaks to a larger issue of priorities, but this post will be long enough already, so I’ll save that topic for another day.) But every tweet, mention, and share is a possible invitation to play, and we should recognize that if we ignore or deprioritize these it’s at our own peril. Though you might not feel like building a snowman today, realize that it’s not the snoman that matters; it’s the engagement that your audience craves.

Lack Of Focus Is Okay

“I’ve started talking to
the pictures on the walls”

If I ask Jasmine to walk to the bathroom and brush her teeth, an entire hour can pass (okay, what seems like an hour) before she ultimately gets to her destination…if she ever does. On one hand, her ability to be distracted is maddening; on the other hand, it’s amazing how she sees possibility in everything. Color her Dug from Up (#squirrel!). What I am realizing is that her lack of focus is only part of the problem; the other part is my lack of patience. Cue the parallel to consumers, employees, and any other audience for your brand. Each one of us is constantly distracted, constantly looking somewhere else, constantly allowing our attention to be grabbed by any number of dings, beeps, alerts, and brain wanderings. As marketers, this drives us crazy because we want 100% of the focus on us, what we are producing, and what we are trying to say. But as regular people, we are the same exact way.

What I have learned from my daughter is that she needs pretty regular instruction, laser-focused guidance, and just enough leeway that she doesn’t realize she’s right on track. Too often, especially in social, we do the exact opposite of this. We post random words and images, we have no real strategy for CTAs (other than to always include one…somewhere), and we do a poor job with patience. Yes, it may take a prospect (much) longer than you’d like to progress in the funnel, but with patience and care, you can get your audience where you want them to go. Just realize that the patience-and-care part can’t be shortcutted. Without any clear plan of action, you’ll find the toothbrush in the underwear drawer, the stool turned upside down, and your audience in a totally different room of the house (#truestory). We tend to get very impatient due to the pressures to engage, convert, and ultimately prove ROI, but don’t blame the distracted; it’s in their (um, our) nature. Look at your own part of the process, and do your best to make the plan stupid simple to follow. In other words, hide the Elsa doll; otherwise, you’ll never really be the center of attention.

Words Matter

“I wish you would tell me why”

To a three-year-old, language is very fuzzy and fluid. It’s a great time of experimentation, learning, and play. But to a four-year-old, words suddenly become very important. The often-relied-upon “in a little while” or “later” just doesn’t cut it anymore; “Don’t touch” no longer seems to include using feet or elbows; and “you didn’t say [fill in the blank]” is heard almost every day. But not only are words important because they open up a new world of loopholes, they are important because they open up the grey area on the truth-lie spectrum. Yes, marketers, this should sound familiar.

Fuzzy language, partial truths, and sly misdirection have been part of marketing from its inception. Some would argue that it’s a necessity, others would argue that it’s an evil, and others would argue that it’s both, but the fact is that it’s part of the landscape. Never has a brand’s words mattered as much as they do in our current age of social marketing. I won’t trot out the normal list of brands who have gotten into serious hot water due to a word or phrase carelessly tweeted, but such are good reminders that our words, every single one of them, matter. Transparency and wicked clarity are the only tactics to combat an audience who loves the opportunity to prove authority wrong (yes, that audience includes four-year-olds). At the end of the day, my Jasmine is a reminder to me that no matter how temporary I think my words are, there is a lasting impact, and, just like social reminds us from time to time, those words, especially the ones we would like to take back, can be very, very permanent.

Love

“I’m right out here for you, just let me in”

No matter how much we prioritize engagement, focus smartly, and come to a common ground of communication, the relationship means nothing without love. Our job is to love our audience unconditionally, even though they will not always reciprocate. They may even hate us from time to time, and they might even have a very valid reason for that emotion, but we do not give up on the relationship, we do not write them off, and we do not hate them back. You might not always like your audience, but you should always love them (they are why you have a brand, right?). Luckily, my four-year-old has a few years to go before straight-up rebellion should kick in, but I know this lesson is coming, and I’m preparing for it now. As a brand, unconditional love (both giving and inspiring) should be of the highest priority, since all else (conversions, sales, loyalty, etc.) relies on it. And social is the best outlet we have ever had to foster such. When you look at your social channels, do you see love? Do you see love in the form of generosity, helpfulness, honesty, and engagement? How good are you at loving those whom you want to love you back? Social has turned a holiday card friendship into a daily relationship, and how you tend those relationships now will heavily inform when the tide turns. I’d advise you, and me, to prepare for the teenage years now. Because love, unconditional love, is the only way we will survive.

Engagement, Focus, Clarity, and Love

“Do you wanna build a snowman?”

First, I deeply apologize if Frozen is now stuck in your head, but welcome to the world of having a four-year-old daughter. And her birthday wish would actually be for you to be Frozen-filled today, so I’ll consider that your present to her. These four lessons, and how they relate to brand marketing, hit home with me today, and I thank you for taking the time to take this journey with me. I’m sure there are many more lessons to come, and there are likely many of you who have your own lessons to pass along. The comments area is there for you, so I encourage you to drop some wisdom for me, my team, and the rest of our readers. I’ve built the bottom level as a foundation, so who is going to help build the rest of this snowman? I’m hoping it’s you.

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ABOUT MATT HOLLOWELL

Matt Hollowell

Matt is a lifelong student of design, marketing, publishing, and content creation. His passion sits at the intersection of content and design; in fact, you can often find him there with a cup of coffee in one hand and a notepad in the other. As SME’s Creative Director, he supports both the brand and clients, which helps to satisfy his lifelong love of never knowing what’s coming next. When not at his desk, you’ll find Matt serenading his two amazing daughters, reading gritty British poetry, or obsessively listening to podcasts. Send him your podcast reccs here: @mhollowell.

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CrimmCo Moves Your Business to 70,000 km/ph

CrimmCo Moves Your Business to 70,000 km/ph

Is your business a vortex moving forward at 70,000 km/pr or is it standing still?

CrimmCo Helps Businesses Move Forward.SocialManagement

 

CrimmCo has 4 brands that can help your business achieve VORTEX status. We are best know for our CrimmCoSocial brand which is our social media marketing and management branch. CrimmCoSocial manages your social network by engaging with your fan base and creating unique and engaging content that keeps your customers and future customers coming back for more. This keeps your brand in the forefront of when they are ready to spend money with you. We do the heavy lifting.

CWebDesignrimmCoWeb is our website design and re-design branch. Here we can create from scratch a custom designed website built for your marketing needs or we can simply enhance your current website to increase traffic and sales. No project is too big or too small.  We pride ourselves in building sites that are created based on the needs of our clients. We listen and dig deep to discover what your needs truly are. Our award winning design team is at your disposal and ready to implement a sales driven website based on our extensive interview with you.

CrimmCoSEO is our “look at me” branch. CrimmCo SEOWe feel that even the coolest and most elaborate website built on the planet is completely useless if it is invisible. If you are serious about increasing brand awareness and sales, it is imperative that your site is seen by the masses. We can achieve this with our seasoned SEO team. While some might argue that this strategy is expensive and takes time to see results, this is probably the best and most effective way to increase your visibility. We start with on site optimization using local keywords, and then move on to offsite strategies like link building and local citation building. Our team understands what Google is looking for and we deliver for you.

CrimmCoAteamCrimmCoAdmin is our business services branch. Here we offer admin and business management services. If you are a start up company or a small business who could use help keeping things organized and running efficiently, this is the service for you. While we provide excellent support for almost any type of business, we are especially effective with real estate agents and brokers. We have worked with large brokerage firms and know this ins and outs of the sometimes complicated world of real estate. Hiring our support team to do what we do best allows you the freedom to do what you do best. Rest assured that CrimmCoAdmin has your back.

Our Services are completely customizable and scalable. Contact us at 808.214.0884 or Click Here

Hire CrimmCo to create your 70,000 KM/PH business vortex
Social Media Privacy Settings

Social Media Privacy Settings

How to Check Social Media Privacy Settings

social media how toAre you concerned about your online privacy?

Have you checked the privacy settings for all of your social media platforms?

Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.

In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want.

Why Check Your Privacy Settings?

Content uploaded to social media platforms is not always secure, so it’s imperative to understand how to use the privacy features your social media sites have to offer.

social media privacy settins

Find out where to check and adjust your privacy settings on top social media networks.

If you would rather have us do it for you Click Here