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4 Hot Social Media Trends Now in mid-2015.

4 Hot Social Media Trends Now in mid-2015.

Social media has not only changed our lives but it has also transformed the marketing landscape. In the past year, social media bloggers are being featured alongside pop stars and Oscar winners on the covers of top magazines in the world and are making more waves than television of film.

People whom were virtually unknown have used social media to help brand themselves and reach people all over the globe with just a few posts a day. The millions of followers of bloggers and brands on social networks like Facebook, Twitter and Instagram are hard to ignore.

No doubt, social media marketing is one of the most effective marketing tools out there today. But it can be hard to master it as it constantly changes and a single voice can be drowned in an ocean of millions.

The way to use social media to your advantage is to follow and act on emerging trends. Yes, trends! Know what trends are popular right now and make an impression in no time.

We’ve made it simpler for you so you don’t need to start googling away and made a list of 4 of the hottest trends right now in mid-2015.

1. Use LinkedIn to publish long-form content.

LinkedIn has established itself as the digital go-to place for professionals. It helps you connect with past and current clients and with industry peers. With over 347 million users, LinkedIn offers the opportunity to publish long-form content to foster your reputation.

Just as with a blog, you can publish content relevant to your industry and line of work, but with far less effort. The platform publishes your work on Pulse which is a curated news feed to its millions of users straight away.

Although the service was initially focused to industry big-shots called ‘LinkedIn influencers’ like Bill Gates and Ariana Huffington, it is now open to anybody who can write on professional experience. Articles written by you on business productivity can land right next to one written by Richard Branson!

Each post becomes an extension of your LinkedIn profile, beefing up your resume. Write about industry insights and tips which you as a professional have learnt on the job. Or share new research and trends you’ve read about elsewhere to let others know that you stay with the current.

2. Post native videos to Facebook

Facebook allows you to upload videos directly to the platform or share content from third-party sites like YouTube and Dailymotion. Research shows that there is 62 percent more engagement on video posts that photos.

The advantage of uploading directly to Facebook is auto-play. When a Facebook user scrolls down their newsfeed, a video which automatically begins playing is sure to catch attention. If they like the beginning of what they have seen, they can directly start watching it on Facebook without any distractions nor exiting to another site.

Upload videos which can be entertaining or useful to extend your reach in an organic, free way on Facebook.

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3. Use emoji hashtags on Instagram

We’re all fans of emoji. The little yellow faces and fun symbols has become a staple in our digital lives. Scientists say that people have learnt to respond to an emoji in an online conversation the same way they respond to a human face.

Emoji’s are a key favorite of adults and teenagers because it conveys the tone and expression which is so often lost in text-based conversations. Instagram, the photo sharing mobile app, reports that about 50 percent of all comments on the platform has emojis.

To keep with the trend, Instagram has announced that emojis can now be used in hashtags. Hashtags are a basic tool in social media marketing. They make your posts discoverable outside of your group of followers.

Experiment with emoji hastags. Since it is new, you can get ahead of the competition and get discovered quicker.

4. Target promoted posts on Facebook

3 years ago, the organic reach of a Facebook post was at 16 percent of total page likes. Today, that percentage has dwindled down to single digits. With 1.23 billion monthly active users, an average user can be quite overwhelmed by the number of posts on their newsfeed from friends and businesses, which can go above 1500 per day! Facebook has now limited that to a more appropriate number of 300. But in the process certain posts can never be seen by users, including yours.

The way to rise above the Facebook clutter and stand out is by strategically targeting your audience. This works for both organic and paid posts. Target your content according to the location, demographics, interests of the people who like your page and their friends (as they will too most likely fall in your target audience).

The outcome of focusing on your target audience is a higher rate of engagement. Promote unpaid posts which already have a high level of engagement. Take it as a good sign that they will perform better if promoted.

Post on updates to your business, new offers and deals, as well as, yourself. It’s always good to remind your followers that you exist as a person.

To help you in deciding a budget for promoted posts, Facebook will give you an estimate of how many people it will reach before charging you. The Facebook Insight feature allows you to track the success and effectiveness of that post.

So now that you’re on track with current social media trends, get posting and reaching new people!

How Many Facebook Pages Are You Allowed to Own?

How Many Facebook Pages Are You Allowed to Own?

List of Pages Managed

Facebook has a lot of limits on a lot of different elements of their site, and it can be a giant pain in the ass to dig through their terms of service, their community guidelines, and their advertising documentation just to find some vague mention of these limits. It makes sense that you would want to turn to third parties to do the work for you and give you a simple answer. There is indeed a simple answer to this simple question, but I’m going to give you a bunch of extra context and advice, in typical marketer fashion.

Pages Vs. Profiles

Some people don’t realize there’s a difference between a Facebook page and a Facebook profile. Usually these are casual users, but sometimes novice marketers and even some experienced marketers get the terminology mixed up. So let’s clarify a few things.

First of all, there are pages and profiles, as separate types of entity. Profiles are personal accounts, and are what you make if you create a new account right now. They have the ability to message people, to friend each other, to like pages, and to join groups.

Page vs ProfilePages, meanwhile, are another type of entity on the site. You have to have a profile in order to make a page, and all pages have at least one account managing them as an admin. You used to be able to make a business page as a stand-alone account, but Facebook decided this wasn’t the way they wanted to organize their site, so they changed it.

Pages have access to all of the powerful marketing tools, like post targeting, scheduling, and team management, but they have limitations on functionality. They can’t message a user who hasn’t messaged them first, they can’t follow other pages, and they can’t join groups.

It is against the Facebook terms of service to make a profile to represent a business. You can, however, make a page to represent a person. George Takei is one famous example; he uses Facebook like a personal profile, but it’s actually a business page. In fact, if you use a profile the way a business might use a page, or Facebook thinks you do, they will forcibly create a page out of that data and make you use it, under penalty of banning.

The Simple Limits

There are simple, easy to state limits on both profiles and pages.

As far as profiles go, you’re only technically allowed one. Some people get away with running more than one if, for example, they’re running one for a family member, but it generally has to be attached to a real person. This makes it easier for Facebook to justify removing duplicate profiles, fake profiles, and bot accounts.

As far as pages go, there is technically no limit to the number you can own. One profile can have as many pages attached to it as you want.

The Agency Situation

The reason there’s no limit to the number of pages you can own is because Facebook is well aware of the existence of marketing agencies. There are companies that specialize in creating and managing Facebook pages, and they do so under the central control of one core admin profile. That profile creates pages for each brand they want to represent, adds moderators, editors, and other admins to the page, and runs it they way they see fit.

Agency Using Hootsuite

In a related situation, other marketing agencies don’t create the pages, but get themselves added as an admin or ad manager to the pages that already exists. Both this situation and the previous situation result in the same thing: one profile account with dozens or even hundreds of pages it has added as an Admin.

Personal Limitations

I say that there is no limitation to the number of pages you can own as a personal profile on Facebook, and this is true. However, there is a sort of “soft” limitation, which is the time involved in managing a page.

Pages take a lot of time and effort to manage and maintain. If you want to create, grow, and build a page, you need to invest in creating content, figuring out your audience, marketing both on and off Facebook, running Facebook ads, and generally doing everything a marketer needs to do on a daily basis. Depending on what your situation happens to be, you might be spending 2-4 hours per day on your page.

If you own two pages, that number doubles. If you own three pages, that number triples. The more pages you own, the more time you have to spend managing your pages every day. Eventually, you simply run out of time to run those pages.

This is a bad situation, because then you’re down to three options, only one of which is good. The first option is to drop a page, which means all of the time, energy, and money you have invested in it goes to waste. The second option is to cut back on your page management, which means you’re spending less time and energy on your pages. This doesn’t seem like a bad thing, but it does mean your page will grow more slowly and will be less effective as it runs. You might also be tempted to turn to shortcuts that can get your page suspended.

The third option is the only valid option, which is to get other people to help you manage your pages. You can add people as editors to manage your content, or as advertisers to manage your ads, or as moderators to manage your community. Each page role has different functionality and different limitations as to what it can do, and it’s generally a good idea to keep the admin role to yourself, just to avoid possible issues where someone tries to steal control over your pages.

Technical Limitations

In addition to limitations on time and chronology in our causality-based universe, you might also have to contend with technical limitations. Now, managing a page through Facebook directly is simple, but it’s not the easiest thing in the world. Often times a lot of the more advanced features you want to use are scattered around or buried in menus, and it’s easy to lose track of them or not know where they are in the first place. It ends up taking a lot of time just navigating between items you want to use.

You can use a Facebook Manager to manage your pages, and it will give you access to the best and most common features all in one place, or at least in a more easily navigable space. However, many of these management applications have limitations on the number of pages you can link to their service.

Facebook Page Manager

For example, one of the biggest page managers is Hootsuite. Hootsuite’s Professional-level manager only allows up to 10 social profiles, and that’s across all social networks. If you want to manage up to 50 pages at a time, you need their Business plan, which starts at $500 per month. More than that and you need to talk to them directly for a customized solution, and it’s definitely going to be even more expensive.

  • Sendible also has a limit: the base version is $50 per month for up to 20 pages, and for 300 pages you will be up to $500 per month. They also have the custom scaled solution for more pages, and more money, as well.
  • Buffer’s “Awesome” tier is $10 monthly for up to 10 social accounts, which means 10 pages if all you’re doing is Facebook. They scale up to 150 accounds for $400 per month.
  • Sprout Social is $100 per month for a meager 10 social profiles, and their “enterprise” offering still only allows up to 20 social profiles for $250 per month. Of course, their service is more about all kinds of reports, monitoring, scheduling, tracking, and analytics rather than simple management, but it’s still not feasible to use dozens of pages with the service.
  • Agora Pulse starts at $50 per month for a whole three pages, though you can add pages for $15 per additional page. When you pay for a higher tier account the number goes up but the cost for additional accounts goes down, so you end up at $300 per month for up to 40 pages, but only pay an additional $6 per page as you scale it up.

So you can see how it quickly becomes a matter of money and scale to manage so many pages at once. If you’re trying to manage a ton of different pages at the same time, you want time-saving tools on your side, but those tools are going to cost you a lot of money.

Duplicate Pages and Other Restrictions

I say that there’s no limit to the number of pages you can own, but there are restrictions on what those pages can be.

First of all, you need to abide by all of the standard Facebook guidelines. That means no pornography, no violent content, no hateful content or hate speech, and so on. If your page has to do with a restricted but not banned subject, like Alcohol, you need to make sure you’re using the right age restrictions. Certain subjects, like dating sites and health supplements, need prior written permission from Facebook to be created, and without proof of permission your page can be shut down.

There’s no rule against making multiple pages about the same subject, in a general sense. For example, there are probably hundreds of pages out there that have something to do with doughnuts. I’m not just talking about business pages for doughnut shops; I mean pages like the vaguely nws Hotdogs and Doughnuts, the broad and empty Doughnuts Community, and the strangely political Anti-Doughnut Party.

However, you are forbidden from making actual duplicate pages about the same business. If you run Bob’s Bait Shop, you can have one page for your shop, and that’s it. You could have a second page for a community or event, but not a second one for your business.

The exception to this rule is franchises. Dunkin Donuts is a national chain, and every individual shop can have its own Facebook page. They can all be owned by one central person, with individual managers for each franchise added as admins, or it can be left up to the individual store to create their own page.

It’s also against the rules to create a duplicate page of an entity you don’t represent or own. I couldn’t go and create a Dunkin Donuts page for a store that already exists, or a store that doesn’t exist, because it’s just impersonation.

If you happen to have more than one account representing the same entity, it’s entirely possible to merge them. All you have to do is follow the steps Facebook provides, which we cover in this article.

Merging Pages

You can also sometimes claim existing pages you didn’t create, or get them removed, if they’re interfering with your business. This is an individual situational judgment, so you’ll need to report the offending page and see how Facebook deals with it.

Regardless, there’s no actual limit, mechanically, to the number of pages you can create and own. If you really wanted to, you could just spend all day creating page after page, to see how long it is before Facebook stops working when it tries to load your entire list. I wouldn’t recommend it, but it’s perfectly doable, albeit a waste of time and space.

Real Estate Blogs Should Have These

Real Estate Blogs Should Have These

By 

Have you ever considered what makes your blog a place people would like to visit?  To attract a larger following and to enhance your online marketing success, be sure to add these 10 aspects to complete your real estate blog.

1. A well designed blog header.  It doesn’t have to contain professional designer quality illustrations. However, your header should definitely contain clear and visually appealing images.  It should be neat, possess easy to read fonts and include your blog’s name.

2. A stylish background.  A background is not mandatory. But if you are going to use one, go with the less is more theory.  A clustered background is not an option!  Anything distracting or flashing should have no place on your blog.  Research has indicated that a dark print on light backgrounds are easier on the eyes and more inviting to your audience.

3. Use consistent color scheme.

4. Blogger profile. This should consist of a picture of the blogger and a short introduction to your site.  3 to 5 sentences is plenty.

5. Pages and Categories.  These are tabs, icons, image/thumbnail links that allow users to navigate to other relative content on your site.  For example, your real estate pages may consist of: – Sponsor Information including blog statistics, ad space sizes, prices, and inclusions. – Contact Information – Contributions and awards

* You should always include a Home page!  This will allow users to get back to your main page no matter where they are on your blog.

Your category icons can consist of:

– Real estate tips

– Listings

– Photography

6. Social Media links. Links will allow users to connect and follow you via your social media profiles. It is best if they can do this through new windows.  This function makes a blog user friendly.

Not sure how to make your links open in new windows?  Check out Blogging Resources, Tools, Widgets, HTML, etc. you should check out!

7. An archive of related posts.  Want to keep your viewers on your page longer?  This is one simple way to do it!  If they like your current post, they will be more apt to read something similar if there is a link jumping off the page just waiting to be clicked on.  The best place for related posts to be displayed is directly under your posting area.

8. A list of popular posts.  These are your most viewed and clicked on content.  They were viewed most for a reason so why not display them proudly?   This type of material is what the audience appears to like the most, so give the people what they want.

9. Add sign up forms. The more places where readers can subscribe to your blog, the better. Add forms to the sign up page, the About page, or even at the bottom of every post.

10. Attractive headlines. Headline writing isn’t easy.But this is a critical aspect to catching the audience’s attention. The best content in the world won’t be read if the opening headline doesn’t pique the reader’s interest. Spend a little extra time to make sure each blog post has a strong headline.

There you have it. 10 things your real estate blog should have.

Hire CrimmCo

How To Remove a LinkedIn Connection

How To Remove a LinkedIn Connection

Removing a Connection


 

How do I remove the connection between me and another LinkedIn member?

You can go to a 1st-degree connection’s profile to remove your connection with them:

Note: It’s not possible to remove a connection from a mobile device.

To remove a connection from the desktop:

  1. Go to the connection’s profile.
  2. Move your cursor over the Arrow icon next to the button in the top section of the profile. The button name may vary.
  3. Select Remove connection.
  4. Review the list of effects of removing the connection and click Remove.

Note: If you don’t see Remove connection in the drop-down list, you may need to refresh your connections. To do this, go to your Connections page, click the Settings icon on the right, then click the Refresh link next to LinkedIn.

You can remove several connections at once on the Contacts page:

  1. Move your cursor over Connections at the top of your homepage and select Keep in Touch.
  2. Click Filter by and select Connections Only.
  3. Check the box next to the connections you’d like to remove.
  4. Click More above the first connection and select Remove from Contacts.
  5. Review the list of effects of removing the connections and click Remove.

You can also remove individual connections from the Contacts page by clicking More under their name and selecting Remove Connection. Connections you remove will no longer be a 1st-degree connection and will no longer appear in your Contacts section.

Notes:

  • When you remove a connection, they won’t be notified.
  • After removing a connection, any recommendations or endorsements between you and that person will be withdrawn. They will not be restored if the connection is re-established.
  • Only the member who breaks the connection can reinitiate that connection.

Learn more about removing contacts that you’re not connected to on LinkedIn.

Still Need Help? We’ve got your back. Click Here  and we’ll do it for you.

Up 6,510.2%

Up 6,510.2%

TheGirlsFB11-22-14

 

Here is a snapshot of one of our clients’ FB stats. People who have seen this page up over 6,000% and engagement up over 700%! We did it for them, we can do it for you too!

Click Here

4 Lessons From Frozen

4 Lessons From Frozen

Engagement Is Everything

“It doesn’t have to be a snowman”Jasmine

There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses, reputation, and care, respectively). But beyond the basics of her life, she craves (and craves and craves) engagement. There’s no big lesson there; a child wants to play. But the learn has been that it rarely matters what form that engagement takes. She’ll take play time, story time, listening time, helping time, even bath time. To her, attention and interaction is absolutely the most important thing in the world, and I cringe at how many times I fail to provide it. I have vowed (many times) that the offer to “play with me daddy” will never be turned down, but it’s not always that easy. Heck, sometimes engagement is even a chore, and that is painful to admit.

Social marketing is no different. Have I always responded, 100%, to my audience on Facebook or Twitter? Have there been questions asked, doors opened, comments made that have just been ignored? Absolutely. Will I recognize, thank, or even see all of the social shares of even this particular post? It’s ideal, but the honest truth is a hard-to-swallow no. (That speaks to a larger issue of priorities, but this post will be long enough already, so I’ll save that topic for another day.) But every tweet, mention, and share is a possible invitation to play, and we should recognize that if we ignore or deprioritize these it’s at our own peril. Though you might not feel like building a snowman today, realize that it’s not the snoman that matters; it’s the engagement that your audience craves.

Lack Of Focus Is Okay

“I’ve started talking to
the pictures on the walls”

If I ask Jasmine to walk to the bathroom and brush her teeth, an entire hour can pass (okay, what seems like an hour) before she ultimately gets to her destination…if she ever does. On one hand, her ability to be distracted is maddening; on the other hand, it’s amazing how she sees possibility in everything. Color her Dug from Up (#squirrel!). What I am realizing is that her lack of focus is only part of the problem; the other part is my lack of patience. Cue the parallel to consumers, employees, and any other audience for your brand. Each one of us is constantly distracted, constantly looking somewhere else, constantly allowing our attention to be grabbed by any number of dings, beeps, alerts, and brain wanderings. As marketers, this drives us crazy because we want 100% of the focus on us, what we are producing, and what we are trying to say. But as regular people, we are the same exact way.

What I have learned from my daughter is that she needs pretty regular instruction, laser-focused guidance, and just enough leeway that she doesn’t realize she’s right on track. Too often, especially in social, we do the exact opposite of this. We post random words and images, we have no real strategy for CTAs (other than to always include one…somewhere), and we do a poor job with patience. Yes, it may take a prospect (much) longer than you’d like to progress in the funnel, but with patience and care, you can get your audience where you want them to go. Just realize that the patience-and-care part can’t be shortcutted. Without any clear plan of action, you’ll find the toothbrush in the underwear drawer, the stool turned upside down, and your audience in a totally different room of the house (#truestory). We tend to get very impatient due to the pressures to engage, convert, and ultimately prove ROI, but don’t blame the distracted; it’s in their (um, our) nature. Look at your own part of the process, and do your best to make the plan stupid simple to follow. In other words, hide the Elsa doll; otherwise, you’ll never really be the center of attention.

Words Matter

“I wish you would tell me why”

To a three-year-old, language is very fuzzy and fluid. It’s a great time of experimentation, learning, and play. But to a four-year-old, words suddenly become very important. The often-relied-upon “in a little while” or “later” just doesn’t cut it anymore; “Don’t touch” no longer seems to include using feet or elbows; and “you didn’t say [fill in the blank]” is heard almost every day. But not only are words important because they open up a new world of loopholes, they are important because they open up the grey area on the truth-lie spectrum. Yes, marketers, this should sound familiar.

Fuzzy language, partial truths, and sly misdirection have been part of marketing from its inception. Some would argue that it’s a necessity, others would argue that it’s an evil, and others would argue that it’s both, but the fact is that it’s part of the landscape. Never has a brand’s words mattered as much as they do in our current age of social marketing. I won’t trot out the normal list of brands who have gotten into serious hot water due to a word or phrase carelessly tweeted, but such are good reminders that our words, every single one of them, matter. Transparency and wicked clarity are the only tactics to combat an audience who loves the opportunity to prove authority wrong (yes, that audience includes four-year-olds). At the end of the day, my Jasmine is a reminder to me that no matter how temporary I think my words are, there is a lasting impact, and, just like social reminds us from time to time, those words, especially the ones we would like to take back, can be very, very permanent.

Love

“I’m right out here for you, just let me in”

No matter how much we prioritize engagement, focus smartly, and come to a common ground of communication, the relationship means nothing without love. Our job is to love our audience unconditionally, even though they will not always reciprocate. They may even hate us from time to time, and they might even have a very valid reason for that emotion, but we do not give up on the relationship, we do not write them off, and we do not hate them back. You might not always like your audience, but you should always love them (they are why you have a brand, right?). Luckily, my four-year-old has a few years to go before straight-up rebellion should kick in, but I know this lesson is coming, and I’m preparing for it now. As a brand, unconditional love (both giving and inspiring) should be of the highest priority, since all else (conversions, sales, loyalty, etc.) relies on it. And social is the best outlet we have ever had to foster such. When you look at your social channels, do you see love? Do you see love in the form of generosity, helpfulness, honesty, and engagement? How good are you at loving those whom you want to love you back? Social has turned a holiday card friendship into a daily relationship, and how you tend those relationships now will heavily inform when the tide turns. I’d advise you, and me, to prepare for the teenage years now. Because love, unconditional love, is the only way we will survive.

Engagement, Focus, Clarity, and Love

“Do you wanna build a snowman?”

First, I deeply apologize if Frozen is now stuck in your head, but welcome to the world of having a four-year-old daughter. And her birthday wish would actually be for you to be Frozen-filled today, so I’ll consider that your present to her. These four lessons, and how they relate to brand marketing, hit home with me today, and I thank you for taking the time to take this journey with me. I’m sure there are many more lessons to come, and there are likely many of you who have your own lessons to pass along. The comments area is there for you, so I encourage you to drop some wisdom for me, my team, and the rest of our readers. I’ve built the bottom level as a foundation, so who is going to help build the rest of this snowman? I’m hoping it’s you.

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ABOUT MATT HOLLOWELL

Matt Hollowell

Matt is a lifelong student of design, marketing, publishing, and content creation. His passion sits at the intersection of content and design; in fact, you can often find him there with a cup of coffee in one hand and a notepad in the other. As SME’s Creative Director, he supports both the brand and clients, which helps to satisfy his lifelong love of never knowing what’s coming next. When not at his desk, you’ll find Matt serenading his two amazing daughters, reading gritty British poetry, or obsessively listening to podcasts. Send him your podcast reccs here: @mhollowell.

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