If you want your site to rank high on search engine results without delving into paid advertising, then search engine optimization (SEO) is your best option. SEO is a process which uses different tactics and methods to boost your site’s visibility and ranking among search results on Google, Yahoo or Bing.
And one of the most effective ways to do that is through backlinks.
What are Backlinks?
Backlinks Google SEO
Backlinks are inbound links on other webpages, blogs or documents, which when clicked, direct the user to pages on your website. Before search engines were popular, backlinks were the primary means of web navigation but now they serve a second purpose of driving up your page’s rank in search engine results.
The context of the placement of backlinks proves the good value and quality of your site to people and search engines. For example, somebody adding a link to your food blog in their 10 best food blogs of 2015 will give a good impression to readers and increases your page rank.
Why are they are important?
Anybody who is involved in SEO cannot stress the importance of using backlinks enough. Search engines like Google, use backlinks to determine the popularity of a site and identify the page rank of its webpages. The higher number of inbound links from sites which are relevant to your blog, the higher will your site be on search engine results.
It is highly unlikely that people will discover your site on their own. Backlinks are like recommendations from other sites. A reference builds trust from readers. Having your site mentioned on a good quality blog is a great way for potential followers to find you, trust you and remain loyal to you.
However, beware of having spammy links on your site or mentioning links to dubious websites. That will not only decrease your page’s rank, but will label your site as spam-related. Google among other search engines is all about quality, and gives more weightage to links from authoritative websites.
Did you know that over 1.2 billion people access the Internet from their mobile devices? Mobile internet usage is increasing steadily and being used for almost everything, from web surfing and online shopping to banking and finding love. Around the world, smartphone users increasingly depend on their devices for instant information in the palm of their hands.
The odd thing is that despite the millions of mobile visitors, a majority of websites have not optimized their pages for mobile use. One solution to the problem is to create separate device-specific HTML sites specifically for desktop users and mobile users. But a better and more versatile solution is Responsive Web Design. A single design pattern which adapts to all kinds of screen sizes of different devices, serving the same HTML code on the same URL for both desktop and mobile devices. Internet tech company, Google, has officially recommended that websites use a responsive web design.
Having a single URL for multiple devices-optimized layouts has many benefits. For starters, it makes sharing and linking to the site easier using a single link through social media or email. It also makes discovery of content more efficient as Google won’t need to crawl multiple pages. According to Google’s official webmaster blog, the search engine service “wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.” Since the same coding is used for all devices, it requires less engineering time from the developers to maintain multiple pages for the same content.
In creating a single shared site using responsive design for both desktop and mobile, Google suggests websites pay heed to the following guidelines:
Pages should be rendered legibly at any screen resolution and size.
The same set of content should be viewable on any device.
No matter the window size, there should never be a horizontal scrollbar.
A responsive design gives users of all platforms a better and more satisfactory reading experience. On mobiles, you won’t need to pinch and zoom to adjust the text into a readable format. The website automatically presents itself into a mobile-friendly setting for smartphone and tablet users, and in a wide screen layout for desktop users. There is a 61% chance dissatisfied visitors will go visit a competitor’s site, if they are not happy with your mobile website. So putting time and resources into developing a site which is compatible on all devices is an investment, increasing visitors’ time spent on site, loyalty and recommendations.
With Googles new algorithms for searching and indexing sites in place, if your not mobile responsive you will lose ranking. My advice is to get with your website manager and ask if your mobile responsive and if your not, get responsive. It’s not a choice any more.
So you have finally decided that your website needs a bit of internet marketing. Awesome! We are so happy to hear that. Now, where do you start? How do you know what you do and don’t need?
There are so many options on the web right now when it comes to marketing to make anyone’s head spin! Here are a few basic tips for figuring out how to market online: Read More
5 Free Keyword Tools
To help you figure out which practices are best for keyword research, there are a number of free keyword tools that you can use online. These tools can help you in choosing keywords that will pull your target visitors in, increasing exposure for your pages and improving the numbers for your website. Read More
Top Social Media Trends for 2015
With the New Year firmly underway, it’s time to look at the marketing forecast for 2015. From mobile engagement to social banking, this year will see the rise of several new social media trends. Cater your social media marketing plan to the following six new developments to position your brand for a successful 2015. Read More:
CrimmCoSEO provides full SEO services – Click or Call (808) 214 0421
Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for?
In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.
That’s 119,655 more visitors a month. Or 74% more search traffic per month.
Before we get started, you need to create a list of all your competitors first. Once you have the list with the corresponding URLs, you can put those URLs into SEMrush.
For the sake of this blog post, let’s assume Quick Sprout is your competitor. You would enter www.quicksprout.com into SEMrush.
In the left sidebar, click on the navigation option “Organic Research,” and then click on the “Positions” option.
Make sure the graph is set to the “All” time period option, and then click the “Export” button. At this point, you’ll be given three options.
Click the CSV option. This lets you get a data dump of all your competitor URLs and the keywords they rank for.
Here is what the CSV should look like if you typed in Quick Sprout’s URL.
Once you have your CSV file, you are ready to start analyzing the data.
Analyzing the data
Open the spreadsheet, and delete all columns except keyword, search volume, and URLs.
Now that you’ve removed the unnecessary columns, you need to highlight all of the URLs in the URL column.
Once you select the URLs, right-click, scroll down to the “sort” option, and then click “ascending.”
You’ll get a “Sort Warning” popup on your screen. Select “Expand the selection,” and click “Sort.”
You’ll notice that the homepage URL and the keywords the homepage is targeting will be at the top. Delete the rows that contain the keywords for the homepage URL.
You are doing it because you want to go for long tail phrases as they will drive more total traffic, and they are easier to rank for. Typically, internal pages rank for more long tail phrases than a homepage, which is why you want to delete the rows that contain the homepage URL.
Now you want to select all of the content under the keyword, search volume, and URL columns.
After you have selected the content, scroll up, and select the “Data” navigational option. Then select “Pivot Table.”
You should see a screenshot that looks like the image below. Make sure the data is in the same fields and same order as in the image below.
Click on the blue arrow, then click “By value”, and then “Greater Than.”
Make sure you enter 3,000 for the amount as you only want to target keywords that have enough search volume. The last thing you want to do is focus your efforts on ranking for keywords that only get searched a few hundred times a month.
Keep in mind that search volume doesn’t mean clicks to your site. For example, if you rank number one on Google for a term that has a search volume of 10,000, you’ll be lucky if you capture 20 to 30% of those visitors.
You should now see a CSV file that looks like this.
Now, you see all of the internal URLs on your competitor’s site, the keywords it is ranking for, and the search volume for each keyword.
The keywords that SEMrush shows you are the only ones for which your competition ranks in the top 20 results on Google. These are the keywords you want to go after.
Create new content
Now that you have a list of keywords your competitors are going after, you should look at their content.
A great way to ensure that your high-quality content gets seen is to follow the steps in this blog post I wrote. It will ensure that you are getting the exposure you need so that you can outrank your competitor.
It isn’t very difficult to outrank your competition and generate more search traffic than they do. All you have to do is follow the steps above, using SEMrush and the CSV file you export.
Once you do that, make sure you focus on writing and promoting high quality content. It works so well that by following my own advice, I have been able to increase Quick Sprout’s search traffic by 74%.
by NEIL PATEL
How else can you generate more search traffic through content marketing?
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As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTMLand associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.