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Don’t Let Failure Stop Your Success

Don’t Let Failure Stop Your Success

Don’t Let failure stop youNever Give Up

Most statistics state that eight out of every 10 new businesses fail. Successful entrepreneurs go into everything knowing that there is a chance of failure. If in fact they fail it is viewed as part of their growth and they keep plugging along.

James Dyson is a perfect example, as his first 5,126 prototypes were failures, but the 5,127th one worked and went on to become the top-selling vacuum in the U.S. He is now worth $4.5 billion because he never once let failure stop him.

Failure is not an option, contact CrimmCo for help with your business. Click Here

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Up 6,510.2%

Up 6,510.2%

TheGirlsFB11-22-14

 

Here is a snapshot of one of our clients’ FB stats. People who have seen this page up over 6,000% and engagement up over 700%! We did it for them, we can do it for you too!

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You vs You

You vs You

FearThe universal truth about fear is that it affects everyone one of us. But when was the last time we stopped to really analyze our fears?

Not only to see what they are but also to see what they stop us from becoming.

How many opportunities do we miss by avoiding things we’re afraid of?

The reality is we’ll never know. There could be life-changing jobs, friendships and business connections, just waiting to be taken or formed.

And that’s the scary side effect of letting fear control our lives: we never know what we’re truly capable of achieving. We risk years of regret, what-ifs, and should-have-dones by giving fear the keys and letting it decide our ultimate destination.

Despite all its uncertainty, fear does make a few guarantees:

  • Fear kills dreams.
  • Fear holds us back.
  • Fear distorts our world.
  • And fear determines our success or failure.

It has the ability to infect our minds, sneak its way into our everyday language, and consume all of our thoughts —if we let it.

We can’t let our fears stop us like this, if we want to achieve at the highest level. In fact, top-performers learn how to act in spite of their fears. They crush fear before it has a chance to fester and destroy.

Let’s take a look at a couple of examples:

  • Michael Jordan: Arguably, the greatest basketball player of all time. Do you remember how he began his career? He didn’t even start on his college basketball team. He wasn’t just handed a plate of basketball talents and told “Enjoy!” Not at all. He worked his ass off until he reached the pinnacle of success. And he knows what it takes to overcome obstacles and barriers.
  • What does he say about fear?

    “Never say never, because limits, like fears, are often just an illusion.”

  • Fears are just an illusion. Something we create in our heads that stops us from achieving at the highest level. Look where this belief got him in life: Hall of Fame, Greatest Player of All-time, and still getting multimillion dollar endorsement deals years after playing in the NBA.
  • Another great example: Warren Buffett, the greatest investor of our time. He’s amassed so much wealth from savvy investing that he’s literally bailed out entire countries on the brink of bankruptcy. Our government and top CEOs around the world turn to him in times of crises for investing advice.
  • What is one of his basic tenets of investing?

“Be fearful when others are greedy, and be greedy when others are fearful.”

  • Translation: His greatest investments have come from taking huge risks in the face of fear. When there’s blood on the streets and nobody can think clearly about their investments, Buffett’s out there buying stocks, hand over fists. He doesn’t let fear stop him; in fact he uses it to his advantage. And he’s one of the wealthiest people of all time.

Successful people leave clues for us. So what are top-performers, like Buffett and Jordan, showing us?

Face your fears, and you’ll get the payoffs.

Without taking risks, without facing our fears, and without pushing ourselves outside our comfort zone, we can never reach our true potential.

It’s really that simple.

SO why don’t more of us do exactly that?

Because a lot of us hear advice like this and think “Ha! Easy for you to say! You don’t have [insert disadvantage], and I don’t have [insert excuse about time or resources].”

Immediately, we react with how our situation is SO special, SO unique, and SO different from everyone else.

It’s an automatic defense mechanism that flares up.

What’s really happening here?

We’re creating a story for ourselves. We’re rationalizing our fears and inaction. Nobody wants to feel like a fool; I get that.

I used to feed myself story after story. I hated feeling bad about myself, and stories created quick fixes to feel better.

In reality, I was hiding from the truth.

So let’s be honest with each other

The truth makes us uncomfortable, especially when it exposes weaknesses inside ourselves. It makes me cringe when I think back on the laundry list of excuses I used to delay improving myself. In fact years ago, I had dozens of books on personal development, filled with tactic after tactic, scattered all throughout my room. I had no excuse not to follow through, yet I allowed fear remain in control. I’d go chasing another tactic, claiming I wasn’t ready yet; I needed to work on just one more thing. And nothing got done.  

I knew it was BS then, but it was comforting to hide from fear.

I did this for years; until I realized we have the power within us to make decisions, and we empower ourselves by taking actions toward our goals, no matter how daunting they may seem today.

No matter how fearful we might be, we never improve by continuously consuming information alone. You have to go out in the world and try things.

You can have disproportionate rewards in life.

100x your next closest competitor. I’m talking about absolutely crushing your goals; Defying your wildest expectations, with regard to every area life achievements.

But to do that, you must escape the shackles of fear.sales team analysis-resized-600

Behind every fear is the person you want to be. If you tackle your fears, you can become the person of your dreams.

Yoda said it best, “Named your fear must be, before banish it you can.”

And that’s exactly what we’re doing today: Banishing Fear. For life.

For years, decades even, you may have walked around, letting fear guide you, letting it beat you down and make you its victim.

Today, let’s turn the tide. Flip the script and make fear your slave.

Today, let’s face fear head on and empower ourselves to break free.

Your challenge for today: start crushing your fears in five simple steps

1) Specific goals: Make a list of 5 things you’ve really wanted to do but haven’t because fear has been holding you back. It can be anything, even something as simple as saying “Hi” to a colleague when you walk past them in the hall all the way to initiating a full-scale conversation with someone new. Be creative and don’t hesitate to write anything down. If you want it, list it. Even if you think it’s silly or you can’t do it just yet, don’t let that stop you for now. Just write it all down, and we’ll get to that later. Ideally, you should spend 2-3 minutes brainstorming things you want to do, but it may take you less time.

Whatever you do, just get to 5 things.

Here are a few questions you might ask yourself to uncover hidden areas where fear may be stopping you from acting:

·      Have you wanted to make small talk with someone specific but keep putting it off?

·      Have you wanted to speak up in a meeting, but can’t find the words to say or the confidence to deliver it?

·      Have you been putting off asking that girl/guy out to lunch?

·      Is there some place you’ve wanted to go, but felt it would be weird to go alone?

·      Is there a group or organization you’ve wanted to join, but didn’t know who you’d be able to talk to there?

Once you have your list of 5 things, move on to the next step. But don’t skip ahead. Be thorough here. I promise if you go through the exercise correctly, you’ll reap the rewards.

2) Selection: Now that you have your list of 5 things/action items, take a second to review it. Really go back over it and make sure you don’t want to add anything else. Okay, what you’re going to do next might shock you, but I want you to select only the top two goals that you’d like to achieve. Shelve the other four things for now. You’re going to focus all of your mental energy on this one goal. This should be the utmost important to you. Something that, if you accomplished them, would make you feel incredibly excited, overjoyed even. Circle just one.

Keep moving, now, to the next step.

3) Systematize: Here’s where get very strategic in our approach. Anyone can make a list of goals and feel good for a moment. But for most people, goals go into a pile of dreams and wishes to remain unfinished. We differentiate ourselves by creating a plan to follow through. So now, let’s create a simple set of action steps to help achieve your goal. For example, if my goals was to start a conversation with one of my colleagues, I’d include the time of day I planned to talk to them; I’d make sure to plan on starting the conversation on day when I wasn’t pressed for time so I could be more present and authentic; I’d even go so far as to script out a conversation, not only with what I’d plan on saying to initiate a quick chat, but also, with what I’d say to exit the conversation, if I started to feel uncomfortable.

4) See: Create a vivid vision of yourself following through on your goal and conquering your fears. Let the positive emotions wash over you that come from taking this action. Allow yourself to enjoy this moment, and see yourself as truly being successful. Remember, our minds can’t tell a vision in our heads apart from something that actually happens to us. So you can use this to your advantage and practice in advance, without actually having to take action just yet. The more vivid and real you can make your vision, the more powerful this exercise becomes. So include, how things look, smell, and feel in your visualization.

5) Lastly, start fulfilling your dreams, today. Go out and take action toward your goal. Now that you know what you want to do, how to do it, and have seen yourself be successful, there’s no reason not to give it a shot.

Most people don’t work on their dreams or try to channel greatness. They let life happen to them and fear ruins every accomplishment. What will you do?

The post The ONE Thing That Stops Every One Of Us From Achieving Greatness appeared first on Pick the Brain | Motivation and Self Improvement.

Contact our CrimmCoCreative team. We can help you with your business blockages and get you on the path of success that you deserve. Contact CrimmCoCreative

Scared of Success?

Scared of Success?

Fear of failure is one of the main factors stopping people getting what they want. We can be so scared of failure that we don’t even bother trying! It’s one of the main factors that differentiates people who get what they want and those who don’t. What if we viewed mistakes as learning rather than telling ourselves we failed? Here are some quotes about failure that I hope will inspire you to succeed:Failure

1. “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

2. “Remember that failure is an event, not a person.” – Zig Ziglar

3. “Success is the ability to go from failure to failure without losing your enthusiasm.” – Winston Churchill

4. “Just because you fail once doesn’t mean you’re gonna fail at everything.” -Marilyn Monroe

5. “Failure is only the opportunity to begin again, only this time more wisely.” – Henry Ford

6. “Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

7. “Some people experience failure and give up. I see it as a new way to grow and develop!”– Amanda Gore

8. “In order to succeed, your desire for success should be greater than your fear of failure.” – Bill Cosby

9. “It is fine to celebrate success, but it is more important to heed the lessons of failure.” –  Bill Gates

10. “There is no secret to success. It is the result of preparation, hard work and learning from failure.” – Colin Powell

How To Rank Using Your Competitors’ Keywords

How To Rank Using Your Competitors’ Keywords

trafficAre you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for?

In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.

That’s 119,655 more visitors a month. Or 74% more search traffic per month.

Before we get started, you need to create a list of all your competitors first. Once you have the list with the corresponding URLs, you can put those URLs into SEMrush.

SEMrush

For the sake of this blog post, let’s assume Quick Sprout is your competitor. You would enter www.quicksprout.com into SEMrush.

semrush

In the left sidebar, click on the navigation option “Organic Research,” and then click on the “Positions” option.

export

Make sure the graph is set to the “All” time period option, and then click the “Export” button. At this point, you’ll be given three options.

csv

Click the CSV option. This lets you get a data dump of all your competitor URLs and the keywords they rank for.

Here is what the CSV should look like if you typed in Quick Sprout’s URL.

csv

Once you have your CSV file, you are ready to start analyzing the data.

Analyzing the data

Open the spreadsheet, and delete all columns except keyword, search volume, and URLs.

csv

Now that you’ve removed the unnecessary columns, you need to highlight all of the URLs in the URL column.

csv 1

Once you select the URLs, right-click, scroll down to the “sort” option, and then click “ascending.”

csv 2

You’ll get a “Sort Warning” popup on your screen. Select “Expand the selection,” and click “Sort.”

csv 3

You’ll notice that the homepage URL and the keywords the homepage is targeting will be at the top. Delete the rows that contain the keywords for the homepage URL.

You are doing it because you want to go for long tail phrases as they will drive more total traffic, and they are easier to rank for. Typically, internal pages rank for more long tail phrases than a homepage, which is why you want to delete the rows that contain the homepage URL.

csv 4

Now you want to select all of the content under the keyword, search volume, and URL columns.

csv 5

After you have selected the content, scroll up, and select the “Data” navigational option. Then select “Pivot Table.”

csv 6

You should see a screenshot that looks like the image below. Make sure the data is in the same fields and same order as in the image below.

csv 7

Click on the blue arrow, then click “By value”, and then “Greater Than.”

csv 8

Make sure you enter 3,000 for the amount as you only want to target keywords that have enough search volume. The last thing you want to do is focus your efforts on ranking for keywords that only get searched a few hundred times a month.

Keep in mind that search volume doesn’t mean clicks to your site. For example, if you rank number one on Google for a term that has a search volume of 10,000, you’ll be lucky if you capture 20 to 30% of those visitors.

csv 9

You should now see a CSV file that looks like this.

csv 10

Now, you see all of the internal URLs on your competitor’s site, the keywords it is ranking for, and the search volume for each keyword.

The keywords that SEMrush shows you are the only ones for which your competition ranks in the top 20 results on Google. These are the keywords you want to go after.

Create new content

Now that you have a list of keywords your competitors are going after, you should look at their content.

Once you do, create your own content, incorporating similar keywords.The key to this process is to make sure your content is better than your competitor’s. If it isn’t, you won’t generate more social shares, links, or traffic.

If you are having trouble with the content creation process, read the following guides:

A great way to ensure that your high-quality content gets seen is to follow the steps in this blog post I wrote. It will ensure that you are getting the exposure you need so that you can outrank your competitor.

Conclusion

It isn’t very difficult to outrank your competition and generate more search traffic than they do. All you have to do is follow the steps above, using SEMrush and the CSV file you export.

Once you do that, make sure you focus on writing and promoting high quality content. It works so well that by following my own advice, I have been able to increase Quick Sprout’s search traffic by 74%.

by NEIL PATEL

How else can you generate more search traffic through content marketing?

4 Lessons From Frozen

4 Lessons From Frozen

Engagement Is Everything

“It doesn’t have to be a snowman”Jasmine

There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses, reputation, and care, respectively). But beyond the basics of her life, she craves (and craves and craves) engagement. There’s no big lesson there; a child wants to play. But the learn has been that it rarely matters what form that engagement takes. She’ll take play time, story time, listening time, helping time, even bath time. To her, attention and interaction is absolutely the most important thing in the world, and I cringe at how many times I fail to provide it. I have vowed (many times) that the offer to “play with me daddy” will never be turned down, but it’s not always that easy. Heck, sometimes engagement is even a chore, and that is painful to admit.

Social marketing is no different. Have I always responded, 100%, to my audience on Facebook or Twitter? Have there been questions asked, doors opened, comments made that have just been ignored? Absolutely. Will I recognize, thank, or even see all of the social shares of even this particular post? It’s ideal, but the honest truth is a hard-to-swallow no. (That speaks to a larger issue of priorities, but this post will be long enough already, so I’ll save that topic for another day.) But every tweet, mention, and share is a possible invitation to play, and we should recognize that if we ignore or deprioritize these it’s at our own peril. Though you might not feel like building a snowman today, realize that it’s not the snoman that matters; it’s the engagement that your audience craves.

Lack Of Focus Is Okay

“I’ve started talking to
the pictures on the walls”

If I ask Jasmine to walk to the bathroom and brush her teeth, an entire hour can pass (okay, what seems like an hour) before she ultimately gets to her destination…if she ever does. On one hand, her ability to be distracted is maddening; on the other hand, it’s amazing how she sees possibility in everything. Color her Dug from Up (#squirrel!). What I am realizing is that her lack of focus is only part of the problem; the other part is my lack of patience. Cue the parallel to consumers, employees, and any other audience for your brand. Each one of us is constantly distracted, constantly looking somewhere else, constantly allowing our attention to be grabbed by any number of dings, beeps, alerts, and brain wanderings. As marketers, this drives us crazy because we want 100% of the focus on us, what we are producing, and what we are trying to say. But as regular people, we are the same exact way.

What I have learned from my daughter is that she needs pretty regular instruction, laser-focused guidance, and just enough leeway that she doesn’t realize she’s right on track. Too often, especially in social, we do the exact opposite of this. We post random words and images, we have no real strategy for CTAs (other than to always include one…somewhere), and we do a poor job with patience. Yes, it may take a prospect (much) longer than you’d like to progress in the funnel, but with patience and care, you can get your audience where you want them to go. Just realize that the patience-and-care part can’t be shortcutted. Without any clear plan of action, you’ll find the toothbrush in the underwear drawer, the stool turned upside down, and your audience in a totally different room of the house (#truestory). We tend to get very impatient due to the pressures to engage, convert, and ultimately prove ROI, but don’t blame the distracted; it’s in their (um, our) nature. Look at your own part of the process, and do your best to make the plan stupid simple to follow. In other words, hide the Elsa doll; otherwise, you’ll never really be the center of attention.

Words Matter

“I wish you would tell me why”

To a three-year-old, language is very fuzzy and fluid. It’s a great time of experimentation, learning, and play. But to a four-year-old, words suddenly become very important. The often-relied-upon “in a little while” or “later” just doesn’t cut it anymore; “Don’t touch” no longer seems to include using feet or elbows; and “you didn’t say [fill in the blank]” is heard almost every day. But not only are words important because they open up a new world of loopholes, they are important because they open up the grey area on the truth-lie spectrum. Yes, marketers, this should sound familiar.

Fuzzy language, partial truths, and sly misdirection have been part of marketing from its inception. Some would argue that it’s a necessity, others would argue that it’s an evil, and others would argue that it’s both, but the fact is that it’s part of the landscape. Never has a brand’s words mattered as much as they do in our current age of social marketing. I won’t trot out the normal list of brands who have gotten into serious hot water due to a word or phrase carelessly tweeted, but such are good reminders that our words, every single one of them, matter. Transparency and wicked clarity are the only tactics to combat an audience who loves the opportunity to prove authority wrong (yes, that audience includes four-year-olds). At the end of the day, my Jasmine is a reminder to me that no matter how temporary I think my words are, there is a lasting impact, and, just like social reminds us from time to time, those words, especially the ones we would like to take back, can be very, very permanent.

Love

“I’m right out here for you, just let me in”

No matter how much we prioritize engagement, focus smartly, and come to a common ground of communication, the relationship means nothing without love. Our job is to love our audience unconditionally, even though they will not always reciprocate. They may even hate us from time to time, and they might even have a very valid reason for that emotion, but we do not give up on the relationship, we do not write them off, and we do not hate them back. You might not always like your audience, but you should always love them (they are why you have a brand, right?). Luckily, my four-year-old has a few years to go before straight-up rebellion should kick in, but I know this lesson is coming, and I’m preparing for it now. As a brand, unconditional love (both giving and inspiring) should be of the highest priority, since all else (conversions, sales, loyalty, etc.) relies on it. And social is the best outlet we have ever had to foster such. When you look at your social channels, do you see love? Do you see love in the form of generosity, helpfulness, honesty, and engagement? How good are you at loving those whom you want to love you back? Social has turned a holiday card friendship into a daily relationship, and how you tend those relationships now will heavily inform when the tide turns. I’d advise you, and me, to prepare for the teenage years now. Because love, unconditional love, is the only way we will survive.

Engagement, Focus, Clarity, and Love

“Do you wanna build a snowman?”

First, I deeply apologize if Frozen is now stuck in your head, but welcome to the world of having a four-year-old daughter. And her birthday wish would actually be for you to be Frozen-filled today, so I’ll consider that your present to her. These four lessons, and how they relate to brand marketing, hit home with me today, and I thank you for taking the time to take this journey with me. I’m sure there are many more lessons to come, and there are likely many of you who have your own lessons to pass along. The comments area is there for you, so I encourage you to drop some wisdom for me, my team, and the rest of our readers. I’ve built the bottom level as a foundation, so who is going to help build the rest of this snowman? I’m hoping it’s you.

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ABOUT MATT HOLLOWELL

Matt Hollowell

Matt is a lifelong student of design, marketing, publishing, and content creation. His passion sits at the intersection of content and design; in fact, you can often find him there with a cup of coffee in one hand and a notepad in the other. As SME’s Creative Director, he supports both the brand and clients, which helps to satisfy his lifelong love of never knowing what’s coming next. When not at his desk, you’ll find Matt serenading his two amazing daughters, reading gritty British poetry, or obsessively listening to podcasts. Send him your podcast reccs here: @mhollowell.

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