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How Often Should I Post On Social Media?

How Often Should I Post On Social Media?

Best practices for when to post on social media

blog-social-media-frequency

Twitter – 3 times per day, or more

Engagement decreases slightly after the third tweet.

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

Google+ – 3 times per day, at most

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Blog – 2x per week

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Key research for how often to post to social media

The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.

Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). Here’s a bit more about the research and resources that have helped to establish the baselines for how often to share to social media.

Twitter – 3 times per day, or more

“Engagement decreases slightly after the third tweet”

During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.

In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.

A 2012 Track Social study found that the per-tweet engagement peaks at around five tweets per day.

Does three to five tweets per day seem a bit … low?

Perhaps.

Interestingly, in the same Track Social study mentioned above, per-day engagement—the total number of interactions that occur throughout the day, regardless of how many times you post—showed a steady rise all the way to 30 tweets per day. In other words, you could post up to 30 times and still continue to see positive effects on engagement—effects that might not top the maximum per-tweet levels at five tweets per day, but still worth exploring.

Tweet engagement frequency

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

A lot has changed for the Facebook News Feed in the past couple years, so it’s worth noting that the best research on Facebook frequency comes from a Track Social study from 2012 and a Social Bakers study from 2011.

These studies conclude that it’s best to post to Facebook 5 to 10 times per week, or 1 to 2 times per weekday.

From the Track Social findings:

When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

As part of the LinkedIn small business guide, the network shared an interesting stat that relates to how often you should be sharing to LinkedIn. Share 20 times per month to reach 60 percent of your audience.

Twenty times per month divided by four weeks per month equals five times per week. Five times per week fits perfectly with a once-per-weekday posting schedule, ideally suited to reach the audience on LinkedIn, which is full of professionals who figure to spend their most time on LinkedIn during business days.

Google+ – 3 times per day, at most

Stone Temple Consulting’s Mark Traphagen and Socialmouths’ Daniel Sharkoveach shared graphs from their own sharing on Google+. Their takeaway:

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

The 50 percent drop in particular was mentioned by Sharkov. He noticed a large portion of traffic coming from Google+ when he was sharing more to the network; when the sharing stopped, so did the traffic.

google plus traffic frequency

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

In 2013, visual marketing service Piqora interviewed big-time brands like Whole Foods, Lowes, LL Bean, and more to see what they had experienced on Pinterest. The brands shared the correlation they’d noticed between frequency of pinning and traffic growth, with spikes in growth occurring most between “a few pins a week” and “3 to 10 pins per day.”

pinterest frequency

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Social media analytics site Union Metrics spent time analyzing 55 of the most popular, active Instagram brands to learn the best practices for timing, frequency, and more.

They found that most brands share once or twice per day to Instagram. 

Some shared as much as 10 times per day and did not notice an appreciable loss in per-post engagement. This hints that it may be possible to post more often—waaay more often—to Instagram than it seems, provided the quality of the post is still present.

Blog – 2x per week

Some of the best research into the effect of frequency on blogging comes from a 2012 HubSpot study of over 7,000 businesses. Among the many interesting benchmarks and takeaways from the study, there was this fascinating note:

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Six to eight times per month would equate to 1 to 2 times per week.

Summary

How often should you post to social media?

We’re grateful for all the amazing research out there that gives us some answers to the question of frequency. These answers are great opportunities to start discovering what’s  ideal for your unique situation.

Use these guidelines as a jumping off point for your own tests. And feel free to share the results! We’d love to know what works and what doesn’t. :)

Image sources: SumAll, Placeit, Track Social, Social Bakers, SlideShare, Socialmouths,Placeit

10 Marketing Hacks That Will Save You Time

10 Marketing Hacks That Will Save You Time

You know you need to ramp up your marketing efforts.  Everyone is telling you so ― industry advisers, consultants, your sales team, your spouse. I’m sure your dog, if he could, would look up at you and say: “Dude, content marketing.”

The problem isn’t identifying the to-do items; the problem is finding the time to execute.

So, in the time-honored tradition of good, resource-saving hacks, here are 10 ways to help you get more out of the time you invest in your MSP marketing efforts.

1. 20 minutes to your key selling points: Write down the top three benefits you deliver that clients say are the reasons they selected you. Under each benefit, list the top three ways your company is better than anyone else at delivering this benefit.  Then, under each of these items, list the three to five tactics or actions you and your team do to make this happen.  There you go ─ benefits, features and functionality on one piece of paper.  You’re welcome.

2. This one crazy trick will save you hours: Whenever you start to write an article or blog, picture your favorite client – the smart one who gets it and is a joy to work with. Then ask yourself: Will he or she care about this post? If the answer is no, stop writing. The point of creating content isn’t just to fill up a page; it’s to create a blog or post that delivers value to your reader. So, instead of just writing till you feel like stopping, think about what angle on this topic would make your client care. Then, write about that. This trick will save you time, since you’ll 1.) stop writing generic, me-too content that gets you nothing for your effort and 2.) write your posts faster. Once you’ve tightened up your focus, you’ll know when you’ve made your point(s) and can stop writing.

3. Prime the pump for good content ideas: Tools like Buzzsumo and Google Trends can help you see the relative trending of different terms and keywords.  Even better, the results may spark ideas for new content in the future. Screen Shot 2015-11-06 at 4.25.30 PM

4. Don’t bury the lead: Your reader may take 5 seconds on your content, so make sure they count. As someone with a technical, non-marketing background, I tend to build an argument in my writing point by point, so that the main conclusions come at the end ─ which is opposite of where they should be.  So, after I finish writing, I go back and put the concluding points right up at the top. Then, I list the supporting materials. Sometimes, the best way to do this is to walk away from your writing for at least a day to get a fresh perspective.

5. Craft clickable and sharable headlines: For fun, try TweetYourBiz or Portent.  For more serious feedback, check out CoSchedule’s headline analyzer.

6. After you write a good blog, don’t drop the mic and walk away: Instead, think how many other content items you can produce. Perhaps what you really have is a three-part blog that can be turned into a longer white paper. If you create a killer PowerPoint, share it via SlideShare–then write a blog about it, then post updates on your Facebook, LinkedIn and Twitter properties.

7. Easy way to improve SEO: Hack No. 6 also helps your SEO ratings. Blogging directly via your LinkedIn or Facebook accounts doesn’t help the SEO for your website. Posting the blog on your website and driving traffic there via social does.

8. Calls to action: What do you want a prospect to do after reading your collateral or blog? Great idea!  Have you clearly told the reader what that is? They aren’t mind readers, after all. Make the buttons big and clear and the text something to drive action, such as “Get My Free eBook.”

9. Simplify design: The best design hack is similar to the best writing hack. Simplify. Do less than you think you need. Don’t pretend you’re a good designer when chances are you’re not. Two colors and a font.That’s all you need and all you should use unless you’ve been trained. Remember, if you try to give emphasis to everything on the page, then nothing on the page has any emphasis. Make it simple, clean and, when in doubt, use lots of white space.

10. Remember to have fun: Marketing is important, but it’s also the place to have a little fun. For example, business cards are an overlooked venue for reinforcing the essential components of your brand and content. Moo.com offers business cards that can have a different photo or design on every card in a pack. (No, I’m not getting paid for this mention.) Create your own ― but if you don’t have the time or money to spend on your own design, you can explore the ready-made designs and see if any of them are right for your company.

I hope that least one of these hacks has triggered a light-bulb moment as you’re plan your marketing efforts going forward.

Of course, all your marketing efforts should synch with your time availability and abilities. If you would rather leave the marketing to someone else to do, Click here to contact us for a free consultation.

SEO is Key to a Good Content Marketing Strategy

SEO is Key to a Good Content Marketing Strategy

Every business owner or blogger wants their site to rank high in Google search results. Today, if you want to be noticed you need to be visible when your target audience uses the search engine to find information on something which you already have on your site.

Your position in the search results depends on a multitude of factors; keywords held the most weightage. But after the 2011 Panda updates, that is no longer the case.

Now, it’s quality that determines rank.

Posts that are “high quality” is rewarded with a boost in ranking and consequently a boost in traffic. “Thin sites” with poor, replicated content bursting with strings of keywords, ads and embedded internal links are no longer preferred. Panda is updated frequently catching sites which may have escaped the previous update.

To climb up the Google rankings ladder, you need to employ “best practices” outlined by the search engine giant in the content of your site. We’ll explore three dimensions of an effective content marketing strategy: keywords, user experience and content.

Keywords

The algorithm behind Google understands what your website is about by catching keywords embedded within the site. To attract your target audience, your keywords should be relevant. Ask yourself what the website provides, and what kind of people it caters to. Whether it is targeted to locals or international visitors is also important in determining the right keywords.

Keywords can be highly competitive. For this there are is wide variety of software tools online to help you choose keywords with lower competition and higher ranking. A great tool is Moz’s Keyword Difficulty tool. According to it’s product description, it lets you “find out how difficult it is to rank for a specific term or phrase and who you’ll be competing against.” By mixing up different words, you’ll eventually find a more suitable keyword with low competition and high traffic.

Search engine optimization

User experience

Google aims to deliver search results which provide the best user experience. You website should be easy to navigate and be able to be “crawled” by Google. With the ever-growing internet user base on smartphones and tablets, a mobile-friendly site has become very important.

A while ago, Google recommended that sites use a responsive web design which optimizes the site for both desktop and mobile. Now, however, it is no longer a choice as it is now required by Google to be included in search results. An algorithm update known as Mobilegeddon eliminates sites without a reposinve design from search results.

A great tool to view your website across different device browsers is Browsershots. It lets you spot any problems your site might be having on a certain platform, so that you can adjust it.

Content

Good and informational content creates loyalty and drives traffic to your site. Poor quality content stuffed to the brim with keywords is not going to leave visitors wanting to come back. Google shuns websites with “thin content” and through its periodic panda updates is committed to clearing out such sites from search results.

A good content marketing strategy focuses on delivering high quality content with useful information. If you are overwhelmed or just unclear what exactly defines good content according to Google’s standards, then invest in a good software program to help you. A good one is HubSpot SEO which analyzes your content and gives suggestions in line with Google’s policies for ranking.

Advice

Advice

worst-marketing-advice-e1421185020620

Advice:

Sometimes you have to take it with a grain of salt.

Have you ever had someone give you their professional opinion or worst yet, paid for professional advice only to walk away with an uneasy feeling?

Here are some examples of advice perhaps better off ignored. BTW, my favorite is the example from Avinash Kaushik.

 


 

Julie Fleischer
Director, Data + Content + Media, Kraft Foods Group
@jfly
Julie FleischerHands down the worst advice I’ve received is to religiously input past results into forecasts of future ones and then build plans accordingly. Consumers and the communications landscape are changing too fast to keep doing what you’ve always done and expecting the same (or better!) returns.

Success requires knowing your consumer today (not yesterday), open-mindedness to new ideas, media experimentation and innovation.

 


 

Avinash Kaushik
Digital Marketing Evangelist, Google
@avinash
Avinash KaushikAnything that starts with “All you need is to rock SEO!” The bit at the end could be Email, Social, Site Experience, Paid Search, Affiliate, anything really. That advice is a demonstration of I’m a one-trick pony and so let me do the one dance I know.

It takes a complex mix of marketing strategies by companies to win. We’ve grown up with silos. Any advice related to optimizing one silo falls in the category of “worst marketing advice.”

The best employees/consultants obsess about optimizing for a Marketing Portfolio and possess the incredible capacity to understand each channel’s purpose, are able to recommend content matches in response to the customer need, and finally measure success of that portfolio strategy. [I call this the See-Think-Do-Care framework.]

You know you have great marketing advice if it represents clear thought for the entire marketing portfolio and the advice’s role in it.


 

Michelle Lapierre
Senior Director, Customer Experience & Social Media at Marriott Rewards
@mmlap
Michelle LapierreHere’s the brand style guide – don’t deviate”. As if:
* What worked in print and email channels would magically transfer to social channels.
* Talking about ourselves – with the right font and color palette – was the priority. * Giving no regard to the social conversation, and adapting to that conversation, was the norm.
* The command-and-control method of brand marketing still existed.

 


 

Mei Lee
VP, Marketing – Digital at Conde Nast Entertainment
@himelee
Mei LeeThe worst marketing advice I’ve heard recently is to use the same ad creative across all social media platforms because you want your campaign message to be consistent everywhere.

Customers behave differently on each social media platform. Their need states vary from Facebook to Instagram to Vine. Your ad copy and call-to-action should be customized to meet specific need states. 

 


 

Rebecca Lieb
Industry Analyst, The Altimeter Group
@lieblink
Rebecca Lieb
I recall getting a call from a junior-level marketing person at a major publishing house. A big-brand, very conservative, financial publication. Her boss had numbers to meet, so instructed her to buy a shady piece of software (from Russia) off the web that scraped email addresses. He needed bigger email marketing lists. Her desperate query to me was, “I know this is wrong. Could you please help me to explain to him why this is wrong?”

 


 

Matt McGowan
Strategy at Google (COO of Americas Ad Agency Business)
@matt_mcgowan
Matt McGowan

“Do it for the for the award shows!”

 

 

 



Jennifer Mesenbrink

Senior Manager, Digital and Social Content Strategy Motorola Solutions
@EditorThink

Jennifer MesenbrinkMy personal pet peeve with managing social media is that people assume you can just delete negative comments or ignore them. Yes, you can choose that path with your personal social media accounts, but when you’re managing a business account, that is literally the exact opposite way to handle those interactions via social media. Social media is about entering into a conversation with those vocal dissenters – answering their questions, solving problems, addressing their concerns in a legitimate way — so you can change that customer’s opinion. It’s not a problem – it’s a social opportunity.


 

Joe Pulizzi
Founder, Content Marketing Institute and Author, “Epic Content Marketing”
@JoePulizzi

Joe PulizziOne thing that has really bothered me is how many times I hear these two words – Have to.
* You “have to” be on Facebook.
* You “have to” blog.
* You “have to” do Google Adwords.

I’ve had the opportunity to listen to literally dozens of marketing speeches where so-called experts have said these two words. Not once have I ever agreed with that. Marketing is both art and science.

There is no “one way” to do things. If you ever hear someone say that there is something you MUST do…that there is no other way…my advice is…run.


 

Mark Schaefer
Consultant, Best-Selling Author, Keynote Speaker, Adjunct Marketing Professor, Rutgers University
@markwschaefer
Mark SchaeferThere is a lot of bad advice out there but one mantra that sticks in my head is to “be controversial” to get traffic to your site.

To me, this is like playing with fire. I can’t imagine convincing my boss that a company and a carefully-groomed brand should mindfully be associated with forced negativity. If the thing blows up in a bad way, you’re into damage control and even if it works, can you really sustain “controversy” as a strategy? This is different than holding a legitimate opinion or taking a stand in an authentic way.

What is the worst marketing advice that you have ever received or heard? Share with our readers in the comments below.

Top image: Shutterstock  

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Why Backlinks are Important for your site?

Why Backlinks are Important for your site?

If you want your site to rank high on search engine results without delving into paid advertising, then search engine optimization (SEO) is your best option. SEO is a process which uses different tactics and methods to boost your site’s visibility and ranking among search results on Google, Yahoo or Bing.

And one of the most effective ways to do that is through backlinks.

 

What are Backlinks?

Backlinks Google SEO

Backlinks Google SEO

Backlinks are inbound links on other webpages, blogs or documents, which when clicked, direct the user to pages on your website. Before search engines were popular, backlinks were the primary means of web navigation but now they serve a second purpose of driving up your page’s rank in search engine results.

The context of the placement of backlinks proves the good value and quality of your site to people and search engines. For example, somebody adding a link to your food blog in their 10 best food blogs of 2015 will give a good impression to readers and increases your page rank.

 

Why are they are important?

Anybody who is involved in SEO cannot stress the importance of using backlinks enough. Search engines like Google, use backlinks to determine the popularity of a site and identify the page rank of its webpages. The higher number of inbound links from sites which are relevant to your blog, the higher will your site be on search engine results.

It is highly unlikely that people will discover your site on their own. Backlinks are like recommendations from other sites. A reference builds trust from readers. Having your site mentioned on a good quality blog is a great way for potential followers to find you, trust you and remain loyal to you.

However, beware of having spammy links on your site or mentioning links to dubious websites. That will not only decrease your page’s rank, but will label your site as spam-related. Google among other search engines is all about quality, and gives more weightage to links from authoritative websites.

Working in Real Estate? Upgrade your website to keep with the times and competition

Working in Real Estate? Upgrade your website to keep with the times and competition

 

Mobile phones are changing the world as we see it. There’s no need for us to tell you. Look right and left and you’ll see everybody in the vicinity glued to their smartphones and tablets. People not only rely on their mobile devices to stay connected to others, but use them for a multitude of tasks which includes online shopping and searching for information online. Information like, where can I find my dream house in the locality?

As of 2015, 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. That means that more than half of the visitors to your site come via a mobile device. Even those interested in big purchases like a house, search for listings and prices online through their portable devices. For those working in real estate, these visitors come looking specifically for information. If your website is not optimized for mobile, you can lose a potential client in a matter of seconds. A mobile-friendly site is able to display text and images within a small screen size in an organized way, without the user needing to pinch, zoom or navigate around helplessly to find what they need. In short, if you want to attract and retain online visitors to your site and converting them into a customer, then it is imperative that your site is both mobile and desktop friendly.

Responsive-Web-Design-Mobile-Desktop-Real-Estate

One solution to the problem is to assign a separate URL and coding for a desktop version of the site, and separate one for the mobile version. But a more versatile and efficient approach is the Responsive Web Design; officially recommended by Google. The responsive design seamlessly adapts the website according to the device the user is using. According to the search engine company, it allows for your website to be more easily shared and linked to, as well as, helps the Googlebot efficiently crawl and index the content of your site online.

If a person is searching for house listings on his or her phone, that does not mean he is cooking up plans and fantasies but is rather planning to take action. A survey says that 70% of mobile searches lead to online action within an hour. That is almost three times the percentage done on desktops. The reason being that mobile users are mostly on the go and use their phone with the intent of quick action.

If we haven’t convinced you of adopting a responsive web design, perhaps these statistics will:
• 80% of internet users use a smartphone.
• More than 20% of Google searches are done on phones and tablets.
• 61% of people have a better opinion of brands when they offer a good mobile experience.
• In 2012 over half of all local searches were done on a mobile device. That was three years ago…
• Tablet users spend 50% more than PC users.

If you’re ready to invest in a good quality responsive web design to attract all kinds of internet device users, then we can help you. At Crimmco, we are more than capable to help transform your business presence online using the latest technology and methods, so that you and your business are never left behind.