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4 Hot Social Media Trends Now in mid-2015.

4 Hot Social Media Trends Now in mid-2015.

Social media has not only changed our lives but it has also transformed the marketing landscape. In the past year, social media bloggers are being featured alongside pop stars and Oscar winners on the covers of top magazines in the world and are making more waves than television of film.

People whom were virtually unknown have used social media to help brand themselves and reach people all over the globe with just a few posts a day. The millions of followers of bloggers and brands on social networks like Facebook, Twitter and Instagram are hard to ignore.

No doubt, social media marketing is one of the most effective marketing tools out there today. But it can be hard to master it as it constantly changes and a single voice can be drowned in an ocean of millions.

The way to use social media to your advantage is to follow and act on emerging trends. Yes, trends! Know what trends are popular right now and make an impression in no time.

We’ve made it simpler for you so you don’t need to start googling away and made a list of 4 of the hottest trends right now in mid-2015.

1. Use LinkedIn to publish long-form content.

LinkedIn has established itself as the digital go-to place for professionals. It helps you connect with past and current clients and with industry peers. With over 347 million users, LinkedIn offers the opportunity to publish long-form content to foster your reputation.

Just as with a blog, you can publish content relevant to your industry and line of work, but with far less effort. The platform publishes your work on Pulse which is a curated news feed to its millions of users straight away.

Although the service was initially focused to industry big-shots called ‘LinkedIn influencers’ like Bill Gates and Ariana Huffington, it is now open to anybody who can write on professional experience. Articles written by you on business productivity can land right next to one written by Richard Branson!

Each post becomes an extension of your LinkedIn profile, beefing up your resume. Write about industry insights and tips which you as a professional have learnt on the job. Or share new research and trends you’ve read about elsewhere to let others know that you stay with the current.

2. Post native videos to Facebook

Facebook allows you to upload videos directly to the platform or share content from third-party sites like YouTube and Dailymotion. Research shows that there is 62 percent more engagement on video posts that photos.

The advantage of uploading directly to Facebook is auto-play. When a Facebook user scrolls down their newsfeed, a video which automatically begins playing is sure to catch attention. If they like the beginning of what they have seen, they can directly start watching it on Facebook without any distractions nor exiting to another site.

Upload videos which can be entertaining or useful to extend your reach in an organic, free way on Facebook.

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3. Use emoji hashtags on Instagram

We’re all fans of emoji. The little yellow faces and fun symbols has become a staple in our digital lives. Scientists say that people have learnt to respond to an emoji in an online conversation the same way they respond to a human face.

Emoji’s are a key favorite of adults and teenagers because it conveys the tone and expression which is so often lost in text-based conversations. Instagram, the photo sharing mobile app, reports that about 50 percent of all comments on the platform has emojis.

To keep with the trend, Instagram has announced that emojis can now be used in hashtags. Hashtags are a basic tool in social media marketing. They make your posts discoverable outside of your group of followers.

Experiment with emoji hastags. Since it is new, you can get ahead of the competition and get discovered quicker.

4. Target promoted posts on Facebook

3 years ago, the organic reach of a Facebook post was at 16 percent of total page likes. Today, that percentage has dwindled down to single digits. With 1.23 billion monthly active users, an average user can be quite overwhelmed by the number of posts on their newsfeed from friends and businesses, which can go above 1500 per day! Facebook has now limited that to a more appropriate number of 300. But in the process certain posts can never be seen by users, including yours.

The way to rise above the Facebook clutter and stand out is by strategically targeting your audience. This works for both organic and paid posts. Target your content according to the location, demographics, interests of the people who like your page and their friends (as they will too most likely fall in your target audience).

The outcome of focusing on your target audience is a higher rate of engagement. Promote unpaid posts which already have a high level of engagement. Take it as a good sign that they will perform better if promoted.

Post on updates to your business, new offers and deals, as well as, yourself. It’s always good to remind your followers that you exist as a person.

To help you in deciding a budget for promoted posts, Facebook will give you an estimate of how many people it will reach before charging you. The Facebook Insight feature allows you to track the success and effectiveness of that post.

So now that you’re on track with current social media trends, get posting and reaching new people!

5 Digital Marketing Ideas for Massage Therapy Businesses

5 Digital Marketing Ideas for Massage Therapy Businesses

Where there’s stress, there will be people looking for a relaxing massage. Since stress is all around, massage therapists will always be in demand. However, there will be competitors in your line of work and the only way to stand out from them is by getting creative with your marketing strategy.

To help increase your visibility and make your business an everyday name, employ these 5 great marketing ideas.

  1. Share helpful information

Constantly promoting your brand and services might not be the best way to advertise, as these days customers tend to automatically tune out advertisements. Catch attention by providing useful information via social media, email, newsletters or even paper flyers. Share information which is entertaining, and which interests your target market.

Post links to articles on exercises to help relief stress or a recipe to homemade candles or lotions which can calm the nerves. Change up the content and see what your audience most engages with. With time, your clients will enjoy your content and associate your business with positive thoughts. This kind of marketing strategy is known as content marketing.

  1. Create great content

To establish yourself as an expert at your job, create original content. 1281265952170pic2Sharing content from third-party sites is great, but you shouldn’t rely on them.

Start a newsletter and pen down a weekly tip. It doesn’t have to be long. A simple paragraph or two on an effective massage technique will suffice. Other ideas could include recommendations in diets and routines which can help relieve stress. If you’re having writer’s block then use some inspiration from online blogs or magazines.

As an experienced professional in your field, it won’t be too difficult to write down a few essential tips for your audience once you start thinking. Be sure to also share your content on social media, reminding people that you are good at what you do. People look for experts, and by offering quality tips and advice, you will be seen as one.

  1. Build your personal brand

To stand out from the competition, you need to develop an online personality. Connect with your followers by responding to comments and use a causal, yet fun tone to converse with. To get your followers to engage with you, use unique hashtags.

While it is important to stay active on Facebook and Twitter, active users on other photo-centric social networks are increasing by the day. Sites like Instagram and Pinterest are more focused on photos. Use these networks to create a visual persona to your brand.

  1. Offer exclusive incentives

People like to feel special. Offer followers, on Facebook or Twitter, exclusive discounts or have a giveaway. Ask your followers to retweet or recommend your brand to their followers to be entered for a discount or a free 30-minute massage.

Building a relationship with benefits will make your clients feel special, converting them into repeat customers and they will be most likely to recommend your business to a friend. Adding incentives to your marketing campaigns can boost your reach exponentially.

  1. Ask for something in return

A good relationship works both ways. To benefit from your virtual relationship, ask for contact information and referrals.

An email address can add considerable value to your marketing campaign. It will allow you to stay in touch and consistently maintain the relationship you have developed. Emails reach larger audiences and you can import them as contacts to new social media platforms.

Did you know that 91% of customers say they’re willing to refer friends to a good business, but only 11% of businesses actually ask them to do so? If your clients are satisfied they will be more than happy to recommend your business. Don’t be afraid to ask them to retweet or mention you on #FollowFriday.

Message therapy calls for many creative solutions. Have a brainstorming session to think them over. Employ our great tips to get your brand off the ground and have an effective marketing campaign set up in no time.

Why Backlinks are Important for your site?

Why Backlinks are Important for your site?

If you want your site to rank high on search engine results without delving into paid advertising, then search engine optimization (SEO) is your best option. SEO is a process which uses different tactics and methods to boost your site’s visibility and ranking among search results on Google, Yahoo or Bing.

And one of the most effective ways to do that is through backlinks.

 

What are Backlinks?

Backlinks Google SEO

Backlinks Google SEO

Backlinks are inbound links on other webpages, blogs or documents, which when clicked, direct the user to pages on your website. Before search engines were popular, backlinks were the primary means of web navigation but now they serve a second purpose of driving up your page’s rank in search engine results.

The context of the placement of backlinks proves the good value and quality of your site to people and search engines. For example, somebody adding a link to your food blog in their 10 best food blogs of 2015 will give a good impression to readers and increases your page rank.

 

Why are they are important?

Anybody who is involved in SEO cannot stress the importance of using backlinks enough. Search engines like Google, use backlinks to determine the popularity of a site and identify the page rank of its webpages. The higher number of inbound links from sites which are relevant to your blog, the higher will your site be on search engine results.

It is highly unlikely that people will discover your site on their own. Backlinks are like recommendations from other sites. A reference builds trust from readers. Having your site mentioned on a good quality blog is a great way for potential followers to find you, trust you and remain loyal to you.

However, beware of having spammy links on your site or mentioning links to dubious websites. That will not only decrease your page’s rank, but will label your site as spam-related. Google among other search engines is all about quality, and gives more weightage to links from authoritative websites.

EveryOne Loves Referrals

EveryOne Loves Referrals

Use These 10 Steps to Get Referral Business from Your Clients

10 Steps to Get Referral Business from Your Clients

Everyone loves referral business! Unfortunately, not everyone takes an active interest in generating referral leads. Consider the following statistic: 91 percent of consumers are willing to give referrals, yet only 11 percent of people ask for them. It doesn’t take a math wiz to see there’s a gold mine of referral dollars being left on the table.

Despite what you may have heard, referral business won’t take care of itself. In fact, drumming up referrals can be quite a challenge. You not only have to lead the horse to water, but you also have to make the water worth drinking—and that means being proactive and providing exceptional value.

Take an active interest in your clients’ happiness and they’ll be more likely to return the favor. With that in mind, try our 10-point proactive approach to earning (and increasing) referral business long-term.

How to Get Referral Business - Step 1

Think about your past experiences—your greatest successes and your most dismal failures. See any patterns? Timing is everything, and finding the right time to ask for referral business can be a matter of trial, error and strategic adjustment.

Consider your best successes, determine when you made the initial referral request and base future inquiries on the same timeframe. If you’ve found that asking for referrals too early in the transaction puts relatively unfamiliar clients on the defensive, implement a more patient approach. Speaking of patience…

How to Get Referral Business - Step 2

While asking for referrals in the early stages of the transaction may not yield the best results, that doesn’t mean you can’t drop a few hints along the way. As Paul Simon once said, “you don’t need to be coy, Roy.” After all, 85 percent of small businesses say word-of-mouth referrals are the number one way new prospects discover their businesses.

Let clients know that your business thrives on word-of-mouth and referral leads, and that means you’re willing to do everything within your power to make sure they’re satisfied with the transaction and willing to tell their friends about it. Planting this seed early will make the actual referral request that much easier later on.

How to Get Referral Business - Step 3

It should go without saying, but everything we’re talking about hinges on a job well done. Anything less and you can kiss those referral leads goodbye! Pay close attention to the feedback you receive directly from customers or through online reviews and use that information to improve your services. By delivering the best experience possible, you’ll make your customers happy, and happy customers tell their friends!

How to Get Referral Business - Step 4

Once the transaction is complete, many people pat themselves on the back and prepare to move on. This is a huge mistake. Consider the following:

A recent survey by AutoTrader.com found that 69 percent of consumers have experienced buyer’s remorse after purchasing a car.

The Washington Post reports that one in four homeowners experience buyer’s remorse after buying a new home.

Buyer’s remorse is very real, and it’s NOT industry specific. It doesn’t matter if you’re selling insurance, real estate or beauty products, your clients will likely experience a period of self doubt and regret just following their purchase.

Here’s a hot tip: It’s never a good idea to request referrals from a client in the throes of buyer’s remorse. You might not receive the response you were hoping for!

Instead of worrying about referrals at this stage, focus on keeping your client 100 percent satisfied and happy with the transaction. Following up with a customer shows them you care about their well-being and you’re available if they need you. This solidifies your relationship, builds customer loyalty and gently reinforces the client’s purchasing decision.

This is also a great time to request feedback and offer useful content such as how-to videos and articles that will further enhance the client’s experience with your product. By being there for your clients when they need you most, you increase your chances of receiving referral business later on.

How to Get Referral Business - Step 5

Once you’ve delivered your client to their happy place, you can turn your attention to the business of asking for referrals. But don’t jump the gun! First, take the time to decide exactly what it is you’re looking for.

Traditional word-of-mouth and referral leads are a good place to start, especially when you consider that 92 percent of consumers trust recommendations from friends and family above all other forms of advertising.

Meanwhile, 88 percent of consumers trust online reviews as much as personal recommendations, making reviews on third-party sites such as Yelp, Facebook and Google invaluable.

Finally, 68 percent of consumers trust opinions posted online, which makes client testimonials valuable additions to your website and marketing campaigns.

How to Get Referral Business - Step 6

Now that you’re in the sweet spot, it’s time to make your move. Stop dropping hints and cash in on the trust you’ve earned through hard work and dedication. Let them know how much you appreciate their business and how important they are to you. You’re happy to see them happy and you’d like to spread that same joy to their friends, family and business colleagues. Just remember to be direct, polite and humble.

How to Get Referral Business - Step 7

Once your client agrees to help you out, it’s impolite to leave them hanging – and the longer you wait, the more likely they are to lose interest. Have a process in place to accommodate eager clients. Have business cards at the ready for face-to-face interactions. If you’re asking for an online testimonial or review, make the process easy. Send them interview questions or links to sites like Yelp, LinkedIn, Facebook and Google+. Anything you can do to make the referral or review process simple and convenient will improve your chances of success.

How to Get Referral Business - Step 8

So you’ve gotten what you want and it’s time to move on, right? Wrong! You’re in this for the long haul. You never know when and where a referral opportunity will occur, so it’s important that you nurture client relationships to maintain trust, encourage customer loyalty and earn ongoing referral business.

This is where content marketing is critical to the referral process. Instead of simply promoting yourself, focus on providing content that will be valuable to your clients. For example, a client who’s just purchased a home doesn’t want to be inundated with new listings and mortgage rates.

Instead, send something of interest, such as helpful home maintenance tips or information on DIY upgrades that will enhance their home’s value. This type of content not only shows you’re interested in maintaining a relationship, but it also paints you as an industry expert and trusted professional.

How to Get Referral Business - Step 9

Building your reputation through great content is only half the battle. You also need to remain top of mind so that clients will remember your name months or years down the road and continue to recommend your services. This is where email marketing and social media come into play. The numbers speak for themselves:

By giving past clients multiple opportunities to engage with your brand and content in their inboxes and social feeds, you stay top of mind when referral opportunities arise.

How to Get Referral Business - Step 10

Quality business referrals are born out of customer loyalty, which has to be earned over time. By maintaining contact with past clients and continuing to provide them with valuable content, you strengthen your relationship and build a solid, mutual sense of trust. This earns you the right to occasionally ask for a favor, and ensures your clients will be happy to oblige!

What kind of experiences have you had with referral business? If you have an interesting success story – or an educational story of hard-fought failure – share it in the comments below. We’d love to hear from you! And be sure to sign up for our Sunday Edition.

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Going Responsive is No Longer a Choice It’s Now Required By Google

Going Responsive is No Longer a Choice It’s Now Required By Google

Still Thinking About Going Responsive?

Did you know that over 1.2 billion people access the Internet from their mobile devices? Mobile internet usage is increasing steadily and being used for almost everything, from web surfing and online shopping to banking and finding love. Around the world, smartphone users increasingly depend on their devices for instant information in the palm of their hands.

Click Here Find Out If Your Website is Mobile Responsive

The odd thing is that despite the millions of mobile visitors, a majority of websites have not optimized their pages for mobile use. One solution to the problem is to create separate device-specific HTML sites specifically for desktop users and mobile users. But a better and more versatile solution is Responsive Web Design. A single design pattern which adapts to all kinds of screen sizes of different devices, serving the same HTML code on the same URL for both desktop and mobile devices. Internet tech company, Google, has officially recommended that websites use a responsive web design.RealEstate Agent Using SmartPhone

Having a single URL for multiple devices-optimized layouts has many benefits. For starters, it makes sharing and linking to the site easier using a single link through social media or email. It also makes discovery of content more efficient as Google won’t need to crawl multiple pages. According to Google’s official webmaster blog, the search engine service “wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.” Since the same coding is used for all devices, it requires less engineering time from the developers to maintain multiple pages for the same content.

In creating a single shared site using responsive design for both desktop and mobile, Google suggests websites pay heed to the following guidelines:

 Pages should be rendered legibly at any screen resolution and size.

 The same set of content should be viewable on any device.

 No matter the window size, there should never be a horizontal scrollbar.

A responsive design gives users of all platforms a better and more satisfactory reading experience. On mobiles, you won’t need to pinch and zoom to adjust the text into a readable format. The website automatically presents itself into a mobile-friendly setting for smartphone and tablet users, and in a wide screen layout for desktop users. There is a 61% chance dissatisfied visitors will go visit a competitor’s site, if they are not happy with your mobile website. So putting time and resources into developing a site which is compatible on all devices is an investment, increasing visitors’ time spent on site, loyalty and recommendations.

With Googles new algorithms for searching and indexing sites in place, if your not mobile responsive you will lose ranking. My advice is to get with your website manager and ask if your mobile responsive and if your not, get responsive. It’s not a choice any more.

Click Here Find Out If Your Website is Mobile Responsive

CrimmCoSEO Strong Site 2015 Social Trends and 5 Free Keyword Tools

CrimmCoSEO Strong Site 2015 Social Trends and 5 Free Keyword Tools

CrimmCoSEO’s Favorite Posts for the Week
 
Strong Website

Do You Have a Strong Website?

So you have finally decided that your website needs a bit of internet marketing. Awesome! We are so happy to hear that. Now, where do you start? How do you know what you do and don’t need?
There are so many options on the web right now when it comes to marketing to make anyone’s head spin! Here are a few basic tips for figuring out how to market online: Read More

Keywords (5)

5 Free Keyword Tools

To help you figure out which practices are best for keyword research, there are a number of free keyword tools that you can use online. These tools can help you in choosing keywords that will pull your target visitors in, increasing exposure for your pages and improving the numbers for your website. Read More

Top Social Media Trends for 2015

Trends
With the New Year firmly underway, it’s time to look at the marketing forecast for 2015. From mobile engagement to social banking, this year will see the rise of several new social media trends. Cater your social media marketing plan to the following six new developments to position your brand for a successful 2015. Read More:
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