Where there’s stress, there will be people looking for a relaxing massage. Since stress is all around, massage therapists will always be in demand. However, there will be competitors in your line of work and the only way to stand out from them is by getting creative with your marketing strategy.
To help increase your visibility and make your business an everyday name, employ these 5 great marketing ideas.
- Share helpful information
Constantly promoting your brand and services might not be the best way to advertise, as these days customers tend to automatically tune out advertisements. Catch attention by providing useful information via social media, email, newsletters or even paper flyers. Share information which is entertaining, and which interests your target market.
Post links to articles on exercises to help relief stress or a recipe to homemade candles or lotions which can calm the nerves. Change up the content and see what your audience most engages with. With time, your clients will enjoy your content and associate your business with positive thoughts. This kind of marketing strategy is known as content marketing.
- Create great content
To establish yourself as an expert at your job, create original content.Sharing content from third-party sites is great, but you shouldn’t rely on them.
Start a newsletter and pen down a weekly tip. It doesn’t have to be long. A simple paragraph or two on an effective massage technique will suffice. Other ideas could include recommendations in diets and routines which can help relieve stress. If you’re having writer’s block then use some inspiration from online blogs or magazines.
As an experienced professional in your field, it won’t be too difficult to write down a few essential tips for your audience once you start thinking. Be sure to also share your content on social media, reminding people that you are good at what you do. People look for experts, and by offering quality tips and advice, you will be seen as one.
- Build your personal brand
To stand out from the competition, you need to develop an online personality. Connect with your followers by responding to comments and use a causal, yet fun tone to converse with. To get your followers to engage with you, use unique hashtags.
While it is important to stay active on Facebook and Twitter, active users on other photo-centric social networks are increasing by the day. Sites like Instagram and Pinterest are more focused on photos. Use these networks to create a visual persona to your brand.
- Offer exclusive incentives
People like to feel special. Offer followers, on Facebook or Twitter, exclusive discounts or have a giveaway. Ask your followers to retweet or recommend your brand to their followers to be entered for a discount or a free 30-minute massage.
Building a relationship with benefits will make your clients feel special, converting them into repeat customers and they will be most likely to recommend your business to a friend. Adding incentives to your marketing campaigns can boost your reach exponentially.
- Ask for something in return
A good relationship works both ways. To benefit from your virtual relationship, ask for contact information and referrals.
An email address can add considerable value to your marketing campaign. It will allow you to stay in touch and consistently maintain the relationship you have developed. Emails reach larger audiences and you can import them as contacts to new social media platforms.
Did you know that 91% of customers say they’re willing to refer friends to a good business, but only 11% of businesses actually ask them to do so? If your clients are satisfied they will be more than happy to recommend your business. Don’t be afraid to ask them to retweet or mention you on #FollowFriday.
Message therapy calls for many creative solutions. Have a brainstorming session to think them over. Employ our great tips to get your brand off the ground and have an effective marketing campaign set up in no time.