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Facebook Is Rolling Out a ‘Call-to-Action’ Feature for Businesses

Facebook Is Rolling Out a ‘Call-to-Action’ Feature for Businesses

Businesses can now include a direct ‘call-to-action’ button on their Facebook pages, which will appear to the left of the Like button.

The social networking giant began rolling out this new feature, which it’s touting as “a new way for people to interact with businesses.” With a single click, Facebook users will be able to book a reservation, play a game, sign up for subscription services, or shop online among other options.

“Businesses like yours now have a better way to get people to their websites,” the company wrote in a blog post announcing the new feature, adding that its inclusion will “help your audience clearly understand the action you want them to take after seeing the ad.” (There are currently seven distinct call-to-action options: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.)

The Dollar Shave Club, a retailer that delivers shaving supplies by mail, tested the feature in a three-week trial run, and (in a blog post on Facebook, naturally) gave it a glowing review: “The Sign Up call-to-action button delivered a 2.5X higher conversation rate versus other comparable social placements aimed to drive new user acquisition,” wrote Brian Kim, the compCallToACtionany’s director of acquisition.

For businesses, this new feature is a welcome improvement, allowing users to more seamlessly do whatever the selected call-to-action button specifies.

And of course, there’s something in it for Facebook, too. As The Wall Street Journal notes, the call-to-action button allows the social network to easily track how users interact with businesses outside its platform — i.e. how they spend their time and more importantly, their money.

Facebook’s call-to-action began rolling out yesterday, and will appear in the U.S. over the next few weeks before going international next year.

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Don’t Not Take Action

Don’t Not Take Action

Don’t Let your bark be bigger than your bite

Successful entrepreneurs don’t sit back and talk about what they are going to do. They plan, follow through and conquer. Nothing is going to get accomplished just by talking about it, and nobody is going to be impressed with words alone.

Sometimes as business owners, we are doing so much at the same time that we can get disorganized and flustered. Our CrimmCoAdmin brand can help you un clutter and become more efficient with managing your day to day. Take action now by Clicking Here

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Dollar Signs and Decimal Points

Dollar Signs and Decimal Points

Don’t Don't Be GreedyFocus solely on dollar signs and decimal points

Instead of chasing the money, focus on creating products and services that make a difference and provide value. If you do this, the money will come. I would be lying if I said the goal of my company wasn’t to make money, but focusing on providing a great service paves the path for the money to follow.

When we take on a new client we focus on creating a partnership. As partners, we have a vested interest in your success because your success ensures our success. Let’s Partner Up!

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Don’t Let Failure Stop Your Success

Don’t Let Failure Stop Your Success

Don’t Let failure stop youNever Give Up

Most statistics state that eight out of every 10 new businesses fail. Successful entrepreneurs go into everything knowing that there is a chance of failure. If in fact they fail it is viewed as part of their growth and they keep plugging along.

James Dyson is a perfect example, as his first 5,126 prototypes were failures, but the 5,127th one worked and went on to become the top-selling vacuum in the U.S. He is now worth $4.5 billion because he never once let failure stop him.

Failure is not an option, contact CrimmCo for help with your business. Click Here

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Up 6,510.2%

Up 6,510.2%

TheGirlsFB11-22-14

 

Here is a snapshot of one of our clients’ FB stats. People who have seen this page up over 6,000% and engagement up over 700%! We did it for them, we can do it for you too!

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